Blockchain platform secures three-year deal to power innovative football club from 2025-2026 season
Reef Chain, the EVM-compatible blockchain designed to make Web3 accessible to mainstream audiences, today announces its landmark three-year Principal Partnership with Crawley Town Football Club, commencing with the 2025-2026 season.
The partnership marks a significant milestone for Reef Chain as it expands into mainstream sports marketing, leveraging football’s global reach to introduce blockchain technology to new audiences worldwide. Reef Chain will feature prominently on Crawley Town’s home and away shirts, as well as across Broadfield Stadium and the club’s digital platforms.
Derek E. Silva, Chief Operations Officer of Reef Chain, said: “This partnership represents a pivotal moment in our mission to bring blockchain technology into everyday life. Football has unmatched power to connect communities globally, and through Crawley Town FC, we can showcase how our technology enhances real-world experiences. We’re not just sponsoring a football club – we’re joining a community that shares our values of innovation, accessibility, and forward-thinking approaches.”
The collaboration provides Reef Chain with a unique platform to demonstrate its technology’s practical applications while reaching football fans across the globe. For a blockchain platform focused on user accessibility, partnering with a progressive English football club offers authentic engagement opportunities that extend far beyond traditional cryptocurrency communities.
The partnership has particularly authentic foundations, with Silva having been an active member of the online WAGMI United community since 2022, regularly participating in match watchalongs with fellow supporters. The initial connection was facilitated by Entitled., WAGMI United’s primary community manager, who introduced Silva to Vice Chairman Ben Levin, leading to formal negotiations for this groundbreaking deal.
Through this partnership, Reef Chain will implement several innovative programs, including:
- Digital fan engagement experiences utilizing blockchain technology
- Community-focused initiatives benefiting local supporters and residents
- Next-generation match-day experiences at Broadfield Stadium
The deal significantly enhances Reef Chain’s global visibility, particularly in European markets, while providing the platform to demonstrate real-world blockchain applications beyond traditional DeFi and trading use cases.
Preston Johnson, Co-Chairman of Crawley Town FC, added: “WAGMI United has always been committed to innovation in football, and Reef Chain represents exactly the kind of progressive partner we’ve been seeking. This partnership creates exciting possibilities for both organizations and our respective communities.”
Silva concluded: “We’ve found the perfect partner in Crawley Town FC – a club that, like us, isn’t afraid to innovate and try new approaches. Together, we’ll show the world how blockchain technology can enhance the beautiful game while building stronger communities both online and offline.”
The formal unveiling of the partnership will take place at a home game at Broadfield Stadium near the beginning of the season, where Reef Chain will demonstrate some of the innovative technologies and experiences planned for the upcoming season.
About Reef Chain
Reef Chain is an EVM-compatible blockchain designed to make Web3 accessible to mainstream audiences. Built on the Substrate framework, Reef offers high scalability, affordable transactions, and a wide ecosystem of decentralized applications. Through its core apps like Reef Chain Wallet, ReefScan, and ReefSwap, Reef is simplifying blockchain technology for users worldwide.
About Crawley Town Football Club
Founded in 1896, Crawley Town FC is a professional football club based in West Sussex, England. The club plays at Broadfield Stadium and has a rich history of working its way up through the English football pyramid. Since 2022, Crawley Town has been owned by WAGMI United, an innovative ownership group bringing new approaches to football club management.
For further information, please contact: Cassie Doubleday Reef Chain cassie@reef.io
Press Office Crawley Town Football Club samgadsdon@crawleytownfc.com 01293 410000
