Instagram is the second-most popular social network behind Facebook with 500 million active users each month, making it the platform of choice for comparable users and brands to share photos and videos. On Instagram, users publish more than 95 million images and videos each day, and these postings receive 4.2 billion likes each day. When done correctly, a single post has the potential to receive tens of thousands (or hundreds of thousands, or even millions) of likes and you can buy them on TechonPC.
Not only famous Instagram accounts have such high brand engagement rates. Brands using Instagram see an engagement rate of 2.26% per follower, which is more than ten times higher than 0.22 on Facebook and almost one hundred times higher than 0.027% on Twitter.
A sense of community and brand loyalty may be developed on Instagram thanks to its high degree of engagement, which is difficult to achieve on other social media platforms or through conventional marketing. To capture their attention, though, you must first communicate with your fans, which calls for learning how to increase your Instagram likes.
What are likes on Instagram?
Users of Instagram have the option to like your material, just as on other social networks. In the mobile app, they can do this by double-clicking your image or video, or on a desktop, they can do it by clicking the heart icon next to their material. Instagram users can like your posts without following you first.
Why then are likes so significant? They frequently serve as potential followers’ first point of contact with your material. Users can express their appreciation for other people’s posts in a low-limit fashion by liking them, yet doing so can result in a lasting engagement that aids in Instagram community building.
It’s critical to gain enough likes to increase your credibility, especially for brands. A picture with a tiny number of likes can do more harm than good for your brand.
How to increase Instagram likes
As with any other marketing tool in your toolbox, you must create a clear Instagram strategy based on objectives. Creating comments and sharing photos can certainly be entertaining, but without a defined strategy in place, it’s more of a respectable business strategy to buy real Instagram likes.
Once you’ve determined what you want to accomplish with your Instagram feed, it’s time to consider how the elements that go into each post might increase your Instagram likes.
1. Post face images and videos
Make sure you select the greatest and most fascinating stuff for your feed by giving the pictures and videos you post on Instagram some serious thought. The following three photographic rules should be kept in mind when selecting your Instagram content:
- Display your or another person’s face: On Instagram, pictures featuring faces had a 38 percent higher likelihood of receiving likes than pictures without faces.
- Recognize the colors: Photos with mainly blue backgrounds receive 24 percent more likes than those with mainly red backgrounds, and photos with a single color scheme receive 17 percent more likes than those with a variety of color schemes.
- Use filters with caution: although filtered photos are more beautiful, not all filters are made equal, according to research from Yahoo and Georgia Tech. The outcomes demonstrated that warm tones, proper exposure, and filters to boost contrast produce the best outcomes. Utilizing Instagram’s manual editing capabilities, which only allow for the selection of preset filters, can make achieving this effect simply. Don’t feel pressured to use a filter simply because you can if your photo is good.
Try utilizing additional Instagram apps to add variety and originality to your photographs. Create quick looping films using Boomerang, time-lapse videos with Hyperlapse, and collages of various photographs with Layout.
2. Put some thought into your description.
Although Instagram is primarily a visual platform, you shouldn’t ignore the language that goes with each post. Instagram doesn’t have a character limit like Twitter does, so you may add a wonderful caption to each picture or video (if it works for your brand). You can write an interesting story using this structure, something National Geographic excels at.
Sure, a cute picture of a baby animal is sure to receive a lot of likes on its own, but this one is practically hard to dislike because of the mother penguin’s “epic” parenting tale. Photo.
However, your story doesn’t have to be extremely long; a description that works can be as little as a few words. Try posing a question in your description if you’re unsure of what to write. It’s a certain strategy to get users who will want to like your photo and frequently post their responses in the comments.
3. Include a location tag to increase the discoverability of your material.
You may add clickable location tags to your posts by selecting the “add location” option. Users can find your photos in new ways by clicking the location, which shows all the images and videos associated with that area.
It’s no surprise that posts with location tags receive 79 percent greater engagement than posts without location tags because easy browsing increases the number of people who see your photos.