Google Partnered with Arable to Enhance Water Stewardship for Nebraska Farmers
Takeaway Points
- Google Partners with Arable to enhance water stewardship for Nebraska farmers.
- The collaboration will equip farmers in southwest Nebraska with Arable’s innovative crop intelligence solution to facilitate data-driven decision-making that enhances irrigation precision.
Google and Arable Partners
Arable, a leading innovator in climate-smart agriculture, said on Monday that it has collaborated with Google aimed at increasing the adoption of agricultural technology that promotes water conservation and crop productivity simultaneously. The collaboration will equip farmers in southwest Nebraska with Arable’s innovative crop intelligence solution to facilitate data-driven decision-making that enhances irrigation precision.
The company explained that the persistent extreme drought, caused by rising temperatures and prolonged heat waves, can strain groundwater, surface water, and soil moisture; the consequences would be dire for agriculture. The Google-Arable collaboration addresses these challenges by supporting sustainable water management practices that bolster agricultural resilience amidst a changing climate.
Suzie Shine, Data Center Sustainability Manager at Google, said, “We’re committed to being responsible stewards of natural resources. As a company, our goal is to replenish more water than we consume by 2030 and support water security in communities where we operate. We’re excited to collaborate with leading organizations like Arable to promote water conservation in agriculture and complement our commitment to climate-conscious cooling within our own operations.”
Jim Ethington, CEO of Arable, commented, “We’re thrilled to collaborate with Google as well as the team at the TPNRD and the local farming community to address what I see as the most pressing challenge in agriculture today—the future availability of water. Google’s commitment to water stewardship and the resulting widespread adoption of our leading-edge technology unlocks a future reality where growers have the tools they need to produce more with less, benefiting both their bottom line and the planet.”
According to the report, Google provided funding to support the widespread deployment of the Arable system across 25,000 acres in the Twin Platte Natural Resources District (TPNRD) and Arable will also provide training and ongoing support to ensure growers maximize value and will monitor the overall program’s progress against its objectives.
Roric Paulman, Owner of Paulman Farms, said in a comment, “In my 39 years of farming, this is the most revolutionary step I’ve seen irrigation take. Arable brings together the data needed to inform and support irrigation decisions. Those choices have significant impacts on natural resources in terms of quantity as well as quality. Regulatory factors, such as load control and water allocations, are much better managed through this partnership. Producers throughout the region are excited to have access to this solution and put it to work.”
In 2023, Nebraska’s Paulman Farms leveraged the Arable solution to reduce irrigation by 22 percent across 27 fields, Arable said.
About Arable
Arable is leading the global advancement of climate-smart agriculture by transforming agronomic decision-making through cutting-edge technology. Forward-thinking organizations in over 50 countries rely on Arable to help them be more productive and sustainable.
The company’s intuitive solution integrates state-of-the-art IoT technology, machine learning, and advanced modeling to convert in-field weather, crop, soil, and irrigation data into real-time, actionable insights. Users are empowered to make informed, proactive decisions that reduce risk and optimize agricultural practices.
Focused on shaping the industry’s future, Arable powers transformative initiatives such as large-scale irrigation optimization that conserve hundreds of millions of gallons of water, and agricultural weather intelligence networks supporting thousands of underserved smallholder farmers.
Consistently recognized for its groundbreaking innovations and impact, Arable is proud to be listed among America’s fastest-growing private companies on the Inc. 5000, ranked #1 in Agtech on TIME’s list of top sustainability-focused companies, and featured in Fast Company’s “Next Big Things in Tech” list.
