Afi Labs Cloud Services Inc today announced an expanded partnership with Google to resell Google Cloud and Google Maps Platform across North America and Asia, with a focused commitment to the transportation and logistics sectors. Founded in 2013 out of MIT’s prestigious Computer Science and Artificial Intelligence Lab, the Singapore and Vancouver-based firm has spent over a decade building award-winning, highly scalable software on Google Maps. Today, their customized routing and tracking solutions power daily operations for hundreds of businesses worldwide, tackling increasingly complex supply chain demands.
“Google Maps has helped companies move people and packages faster, more efficiently, and with greater visibility,” said CEO Afian Anwar.
“For any business, especially in logistics, working with a specialized Google Maps Partner like Afi Labs means direct access to engineers who understand the industry, plus best-in-class support backed by Google’s own Maps engineers and specialists. By bridging the gap between raw data and practical execution, we empower our clients to scale their fleets dynamically while keeping overhead costs in check.”
The tangible impact of this technology is already reshaping regional service operations. “The Proforce Route Planner cut our fuel use by 22% per appointment and lets our technicians fit in up to four extra stops a day,” said Mark Shorr, CEO of Proforce Pest Control, a technology-driven home-services company headquartered in Boca Raton, Florida. “It started with a single LinkedIn message to Afi Labs. They understood the problem immediately, and together we built the solution on Google Maps Platform’s Route Optimization API. The seamless integration has not only improved our bottom line but also significantly enhanced our customer response times across our entire service area.”
“Our legacy routing system couldn’t keep up with how our business was growing, so we turned to Afi Labs. In just a few months, they built us an automated route planner on the Google Maps Route Optimization API and integrated it with our existing workflows,” said Felipe Barakat, CEO of OVO, a bike delivery company based in Geneva, Switzerland. “What sets them apart is the combination of deep Google Maps expertise and a real understanding of last mile logistics. We’re now partnering with them to roll the platform out across Switzerland and the EU, ensuring our fleet maintains peak operational efficiency as we expand into new metropolitan markets.”
Afi Labs’ innovative work with OVO won first place at the inaugural Google Maps Platform Awards, highlighting their ability to deliver exceptional return on investment through custom mapping integrations. Alongside its distinguished Partner status, Afi Labs actively gives back to the software developer community. The firm maintains one of the industry’s most comprehensive independent technical resources for Google Maps Platform developers at blog.afi.io, offering in-depth tutorials and API implementation guides for fellow engineers.
ABOUT AFI LABS
Afi Labs is a premier Google Maps Partner that pairs deep engineering expertise with the responsiveness of a small, high-touch team. We help companies design and build custom location-based solutions, including real-time route optimization, turn-by-turn driver navigation, and granular fleet tracking. By leveraging Google Maps Platform APIs and advanced AI-powered tooling, Afi Labs modernizes legacy logistics infrastructure for the digital age.
ABOUT GOOGLE CLOUD
Google Cloud offers a powerful, optimized AI stack, including AI infrastructure, leading models like Gemini, data management capabilities, multicloud security solutions, developer tools and platform, as well as agents and applications, that enables organizations to transform their business for the Agentic Era. Customers in more than 200 countries and territories confidently turn to Google Cloud as their trusted technology partner to navigate complex digital transformations.
