Fintech Startups
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77Why Fintech Companies Invest in Brand Visibility
In September 2021, Klarna became the official payment partner of the Chicago Bears, placing its logo on the NFL team’s stadium, jersey...
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61
How Fintech Leaders Build Industry Credibility
In January 2023, Jaidev Janardana stepped down as CEO of Zopa, the British digital bank, after guiding the company through a transformation...
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54
The Role of Media Exposure in Fintech Investment
In October 2019, a relatively unknown British fintech company called Checkout.com closed a 230 million dollar Series A round at a 2...
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84
Why Fintech Thought Leadership Attracts Investors
In 2012, a venture capitalist named Nigel Morris published a detailed essay arguing that data science would transform consumer lending more profoundly...
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55
How Fintech Companies Establish Market Authority
In 2017, Ripple Labs faced a credibility crisis that threatened to undermine years of technical development. The company had built a cross-border...
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67
Why Fintech Founders Invest in Industry Publishing
In April 2014, Patrick McKenzie published a 4,000-word essay on Stripe’s company blog explaining why American businesses found it so difficult to...
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59
How Fintech Brands Strengthen Global Recognition
In December 2022, Wise ran what the company called the “World’s Most Transparent Billboard” campaign in downtown Manhattan. The digital billboard displayed,...
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57
The Importance of Reputation in Fintech Markets
On November 8, 2022, Binance CEO Changpeng Zhao posted a single tweet announcing that his company would liquidate its holdings of FTT,...
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60
How Fintech Startups Build Industry Trust
In August 2016, a startup called Wealthsimple ran an experiment that contradicted everything its competitors believed about acquiring high-net-worth customers. Instead of...
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55
Why Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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67
How Fintech Companies Build Authority Through Media
In June 2019, Transferwise, now Wise, took out a full-page advertisement in the Financial Times that consisted entirely of a table comparing...
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60
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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52
How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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58
Why Fintech Companies Use Media to Build Credibility
In May 2020, during the first months of the pandemic, a small British fintech called Tide faced a crisis that threatened its...
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59
How Fintech Startups Gain Market Recognition Through Publishing
In 2016, a Dublin-based regulatory technology startup called Fenergo had a problem that many enterprise fintech companies share: despite serving some of...
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145
Why Fintech Profitability Is Arriving Faster Than Anyone Expected
In 2022, the consensus among analysts and investors was that fintech profitability was years away. Most major fintechs were burning cash, growth...
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303
Digital Lending Platforms Originated $47 Billion in Personal Loans in 2025
Digital lending platforms originated $47 billion in personal loans in the United States in 2025, according to TransUnion’s consumer credit report. That...
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116
Americans Under 30 Now Hold an Average of 2.4 Fintech Accounts: What Gen Z Banking Looks Like
American consumers under 30 now hold an average of 2.4 fintech accounts in addition to any traditional bank accounts they maintain. That...
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179
Global Insurtech Funding Hit $12.4 Billion in 2025: The Second Highest Year on Record
Global insurtech funding hit $12.4 billion in 2025, making it the second-highest year on record behind 2021’s $15.8 billion peak. The figure...
