Business news
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36How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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43
Why Thought Leadership Supports Fintech Reputation
Coinbase published its first transparency report in 2021, disclosing the number of government data requests it had received, how many it had...
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44
How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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41
Why Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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38
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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36
Why Fintech Thought Leadership Matters
When Patrick Collison published a blog post in 2016 comparing the speed of building permits in San Francisco to construction timelines in...
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48
Why Fintech Companies Publish Market Insights to Build Authority
A portfolio manager at a mid-sized asset fund opens her browser on a Wednesday morning. She is evaluating three embedded finance providers...
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34
How Fintech Founders Share Industry Expertise Through Media
Eighty-two percent of fintech founders at companies that raised Series A or later have published at least one industry article or media...
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31
The Growing Importance of Thought Leadership in Fintech
Thought leadership now influences 61% of B2B purchasing decisions in financial technology, up from 37% in 2020, according to a 2024 Edelman-LinkedIn...
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38
Why Publishing Insights Supports Fintech Investor Relations
Fintech companies that maintain active publishing programmes receive 2.8 times more inbound investor inquiries than comparable companies without published content, according to...
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How Fintech Startups Use Media Platforms to Share Innovation
Fintech startups that share product innovation updates through media platforms generate 3.2 times more qualified leads than those relying on product pages...
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37
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
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Why Media Visibility Is Critical for Fintech Startups
Fintech startups with consistent media visibility raise 2.3 times more capital and acquire customers at 41% lower cost than comparable startups without...
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How Publishing Articles Strengthens Fintech Market Positioning
Fintech companies that publish at least eight articles per quarter achieve 2.9 times stronger market positioning scores than non-publishing competitors, according to...
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48
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
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The Importance of Credibility in Fintech Marketing Strategies
A 2024 Edelman Trust Barometer study found that 76% of consumers rank credibility as the most important factor when choosing a fintech...
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44
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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The Role of Digital Media Platforms in Fintech Brand Growth
Fintech companies that maintain active presences across digital media platforms grow brand awareness 3.7 times faster than those relying on a single...
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49
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
