Global public relations and advertising agency PR to SKY offers businesses a flexible and fully managed solution that makes planning and managing Times Square billboard campaigns easier. The agency provides various campaign options, ranging from one-day activations to weekly, monthly, and annual advertising placements, allowing businesses to choose an option that fits their goals and budget.
Advertising in the heart of New York City gives brands the opportunity to gain visibility in one of the world’s most recognized commercial destinations. However, organizing a billboard campaign can involve multiple steps, including selecting a location, determining pricing, booking an advertising slot, preparing creative materials, and launching the campaign. PR to SKY brings all these services together under one solution, making the process more convenient for businesses.
The agency manages the entire process, from the initial booking and creative preparation to installation and campaign launch. Clients can also receive professionally captured daytime and nighttime footage of their billboard advertisements. These photos and videos can later be used on social media, websites, press releases, presentations, and other marketing channels, allowing businesses to continue benefiting from the campaign after it ends.
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PR to SKY provides access to several major advertising locations throughout Times Square, including the Nasdaq Tower billboard, MiFi (Midtown Financial) screen, One Times Square, Duffy Square screens, and the Beast Monitor, among others. Each location gives brands an opportunity to reach pedestrians, tourists, local residents, and international audiences passing through the area.
Among these locations, the Nasdaq Tower billboard is one of the most recognizable digital displays in Times Square and offers significant visibility. Advertisements displayed on major digital screens can generate value beyond the physical location, as businesses can share professionally captured photos and videos of their campaigns online to gain additional digital exposure.
“Our goal is to make Times Square billboard advertising simpler and more transparent for businesses,” said Orkhan Rzayev, CEO of PR to SKY. “We take care of the operational and organizational aspects of the campaign so our clients can focus on their brand message and marketing objectives.”
In addition to billboard placement, PR to SKY uses a data-driven approach to help align campaigns with clients’ target audiences and broader marketing objectives. This allows businesses to consider factors such as campaign duration, location, visibility, and audience reach when developing their outdoor advertising strategies.
After a campaign is completed, PR to SKY can further increase its visibility through media distribution. Campaign-related materials can be distributed across more than 500 U.S. media outlets, including AP News, Business Insider, StreetInsider, and Barchart. Combining billboard advertising with media exposure allows companies to turn a physical advertising campaign into a broader PR and brand awareness initiative.
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For startups, established companies, brands launching new products, executives, and growing businesses, appearing on a Times Square billboard can create valuable content for both brand promotion and digital marketing. Photos and videos from the campaign can become part of a company’s social media strategy and support announcements, milestones, and promotional campaigns.
As digital marketing continues to play an increasingly important role, physical advertising in a high-traffic destination such as Times Square can add a strong offline component to a brand’s overall marketing strategy. PR to SKY combines billboard placement, creative coordination, campaign documentation, and media distribution, providing businesses with a convenient way to gain visibility in one of the world’s most famous advertising destinations.
Through this approach, PR to SKY simplifies access to high-profile outdoor advertising opportunities while helping businesses maximize the visibility and marketing value of their Times Square campaigns.
