Yasha Yahawah, the Dubai-based internet personality known for her elegance, discretion, and composed online presence, has stepped into a bold new arena: artificial intelligence. While most of her fans know her for spiritual affirmations, luxury living, and a deeply curated lifestyle, she has now revealed a growing portfolio of investments in AI startups.
In a recent private statement shared with a close circle of advisors, Yasha confirmed that she has invested in several early-stage AI ventures over the past year. The companies range from wellness-focused tech to innovative content tools and emerging ethical models of machine learning. Though she has not publicly disclosed the names of these startups, sources close to her business operations say she has taken a particular interest in platforms led by women and creators of color, especially those prioritizing ethical data use, emotional intelligence, and privacy.
“AI is still relatively new to the general public, a lot can still be done.” Yasha said in a voice memo to a small group of confidants. “It’s important that we support the kind of future we’d like to live in. AI is a tool, and like all tools, it reflects the intentions of those who shape it. So let’s shape it in an ethical manner.”
Yasha’s approach to investment mirrors her approach to fame: intentional, strategic, and shrouded in mystery. Unlike traditional influencers who rely on loud brand endorsements and headline-making launches, Yasha has made her moves quietly. She has attended closed-door briefings, initiated private Zoom discussions with startup founders, and personally reviewed business models and development roadmaps. Those who’ve worked with her describe her not just as an investor, but as an insightful partner.
“She asks the right questions,” said one founder who recently pitched their platform to her. “She’s thinking about where the internet is going, where humanity is going, and how technology fits into that. She’s not just here for the returns, she wants impact.”
What’s especially striking is how seamlessly this move aligns with her brand. For Yasha, artificial intelligence is not a cold, robotic venture, it’s about optimization, alignment, and living more freely. Her fans often see her meditating, affirming, or reflecting in peaceful luxury. It’s not hard to imagine her interest in AI being an extension of that same philosophy: using innovation to enhance life’s serenity and possibility.
As she puts it, “Reality is created by us through our thinking. Let’s think only of the positive effects of this.”
Yasha has yet to announce any public partnerships or product collaborations in the tech space, but insiders suggest that she’s laying the groundwork for something long-term. Whether it becomes its own brand, an incubator, or a larger tech initiative, one thing is certain- Yasha Yahawah is not simply living in the present. She’s building the future, quietly and powerfully, exactly how she wants to.
