Design trends are intended to serve as a jumping-off point for ideas and to jump-start your own creative process. Whereas, a logo is the face of a brand logo design is an integral part of a brand’s visual identity, and it’s one of the most critical aspects of building a strong brand image. In 2023, the logo design industry is evolving, and there are many new trends emerging that your logo design company needs to know and follow the latest. Check out these different logo trends to see what dominated the design industry in 2022 and what will be hot in 2023 for branding and business logos:
1. Minimalism with an edge
Simplicity and minimalism are the new sophistication. Minimalism has become a popular trend in logo design, and it’s here to stay. Simple shapes, clean lines, and a limited colour palette characterise this trend. The focus is on making the design as straightforward and easy to understand as possible. Minimal logos are easy to remember and can be easily reproduced across multiple platforms and mediums.
2. 3D design
3D logos are becoming increasingly popular as companies seek ways to stand out from their competitors. These give logos a sense of depth and dimension, making them more visually appealing. This trend is perfect for companies looking to make a big impact, and it’s especially effective for brands that are targeting a younger demographic.
3. Bold typography
Bold typography has become an important trend in logo design, as it helps to make a statement and grab the attention of customers. It can be used to convey a sense of confidence and strength, and it’s perfect for companies that want to convey a strong brand message.
4. Hand-drawn logos
Hand-drawn logos are becoming increasingly popular as companies look for ways to personalise their brands and create a more human connection with customers. These logos can convey a sense of uniqueness and creativity. So they’re perfect for companies that want to create a more personal and approachable brand image.
5. Gradients
Gradients have been a popular trend in logo design for a few years now. They can add depth and dimension to logos, and they’re especially effective for companies that want to create a dynamic and energetic brand image. Considerably more people are anticipated to follow the trend of the gradient this year. It’s smart to emphasise the brand messaging as well. In the absence of this, individuals can be unclear about the field or competence.
6. Negative space
Negative space is a design technique that involves using the empty space around an object to create a specific shape or image. These logos are becoming increasingly popular as companies look for ways to create unique and memorable logos. This trend is especially effective for companies that want to create a logo that’s simple and easy to remember.
7. Animated logos
Animated logos are becoming more popular as companies look for ways to make their brands stand out from the competition. These logos as well as animated infographics can be used to convey a sense of energy and dynamism. Therefore they’re perfect for companies that want to create a more engaging and interactive brand image.
8. Geometric shapes
For many years, geometric shapes have been used in logo design to offer a rigid contrast to the biomorphic silhouettes we observe in nature because they are smooth, precise, and calculated. Geometric shapes are becoming increasingly popular in logo design, as they can add a sense of structure and stability to logos. This trend is especially effective for companies that want to create a strong and reliable brand image.
9. Custom illustrations
Custom illustrations are becoming more popular as companies seek ways to personalize their brands and create a more human connection with customers. These illustrations can convey a sense of creativity and uniqueness. They are perfect for companies that want to create a more approachable and relatable brand image.
10. Abstract logos
Abstract logos are becoming increasingly popular as companies look for ways to create unique and memorable logos. These logos can convey a sense of creativity and originality. They’re perfect for companies that want to create a more artistic and expressive brand image.
11. Mysticism and mythology symbols
To incorporate mysticism in logo design, you can use symbols and imagery associated with spiritual practices. This includes things such as spiritual symbols, and mythical creatures. However, mythology can also be incorporated into logo design by using mythical creatures and characters, such as dragons, griffins, and unicorns. Mysticism and mythology are making a way in 2023. This is because they evoke a sense of power, strength, and connection with the viewer on a deeper level, and can make a logo more memorable and impactful on a more emotional level.
12. Muted colour palette
This year, muted and natural colour palettes will become more prevalent. The logos of cosmetics and organic food companies may use muted hues. This is primarily because certain colours or tints can both appropriately represent the specialisation and have a relaxing effect. Muted hues can help draw the audience’s attention to the website, Instagram grids, and print products like posters or brochures.
Summing up
The logo design industry is constantly evolving, and it’s essential for your company to stay on top of the latest trends. You can also use logos on invoices, brochures, and other marketing material to stand up from the competition. In 2023, we are seeing a shift towards minimalism, bold typography, hand-drawn logos, gradients, negative space, animated logos, geometric shapes, custom illustrations, and abstract logos.
By incorporating these trends into your designs, you can help your business stand out from the competition. It’s important to remember that trends come and go. However, the most important thing is to create a logo that accurately represents a brand and its values. As a logo design company, it’s crucial to understand your business’s brand personality and goals and use that information to create a logo that resonates with a targeted audience.
