The method
How it is worked out
- fail rate
- Share of monthly charges declined
- recovery
- Share of declines eventually collected
Estimate how much subscription revenue you lose to failed card payments and what smarter retries would recover. The result updates as you type so you can compare scenarios quickly.
The method
Keep in mind
Use the calculator to compare scenarios rather than as a guaranteed forecast.
Put a number on involuntary churn: subscribers lost because a card payment failed and was never recovered.
Failed payments are subscribers times the failure rate. Lost customers are those not recovered by retries. Revenue lost is that count times price, annualised; lifetime value multiplies by the average customer lifetime.
5,000 subscribers at £29 with an 8% failure rate and 40% recovery lose 240 customers a month. Lifting recovery to 70% saves 120 a month, about £42,000 of annual MRR.
Put it to work
Load an example
What moves the result most
Worked out from your figures above. Tap a row to try it.
Who uses it, and when
Subscription businesses, SaaS finance leads and anyone choosing a dunning or account-updater service.
Mistakes worth avoiding
Questions
Estimate how much subscription revenue you lose to failed card payments and what smarter retries would recover.
Failed payments are subscribers times the failure rate. Lost customers are those not recovered by retries. Revenue lost is that count times price, annualised; lifetime value multiplies by the average customer lifetime.
The core calculation or transformation runs in your browser. Normal website security and analytics may still record page-level events, but the tool does not need to create a public record from your inputs.
Counting failed payments as voluntary churn and blaming the product. Retrying on the same day the card failed, when it is most likely to fail again. Cancelling access on the first decline instead of warning the customer.
No. Use the result as a practical check or planning aid and verify important decisions with the relevant primary source, provider or professional advice.
Executive Insights
Results are estimates based on the figures entered, for general information only, and not financial, investment, tax or legal advice. See our terms of use.