The market for vitamin E is expected to generate an absolute $ potential worth US$ 673 million between 2021 and 2031, according to Fact.MR, a market research and competitive intelligence firm. Consumers are overwhelmingly predisposed to use tocopherol vitamin E products, which is predicted to generate a US$ 531 million potential by 2031.
During the forecast period 2020– 2030, demand for vitamin E is expected to expand dramatically, creating an absolute $ potential of US$ 673 million. Vitamin E market expansion is expected to be pushed by food and beverage trends for nutritious foods around the world. Vitamin E is being sought after by the baby boomer generation to avoid chronic illnesses such as cardiovascular disease, osteoporosis, and memory loss associated with ageing.
Key Segments Covered
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Type
- Tocopherol Vitamin E Products
- Tocotrienol Vitamin E Products
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Source
- Naturally-sourced Vitamin E
- Synthetically-sourced Vitamin E
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Application
- Vitamin E for Dietary Supplements
- Vitamin E for Animal Feed
- Vitamin E for Food & Beverages
- Vitamin E for Cosmetics
- Vitamin E for Other Applications
Environment of competition
Leading producers are increasing their production capacity to fulfil the increased demand for vitamin E in new regions in order to profit on the untapped potential in emerging markets. As a result of significant internationalisation of enterprises through export and trade around the world, market leaders maintain a strong position. The following are some recent developments:
BASF completed the sale of its Kankakee, Illinois, manufacturing plant to an affiliate of One Rock Capital Partners LLC in June 2021, which included the linked businesses of vegetable-oil based raw material sterols and natural vitamin E products.
Koninklijke DSM NV announced a 75/25 joint venture with Nenter & Co Inc. in January 2019, which comprises all of the latter’s vitamin E production and related assets.
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