For the modern VP of Marketing, the digital landscape has become a hall of mirrors. As generative AI saturates “walled gardens” with synthetic traffic and soaring acquisition costs, the math of digital-first marketing is no longer adding up. Today’s sophisticated brands are looking for a way out, and they are finding it in the physical world.
Onescreen, the modern partner for out-of-home (OOH) advertising, today announced a massive surge in Q1 2026 growth, reporting a 68% increase in revenue compared to Q1 2025. This performance follows a breakout year in 2025 that saw 67% year-over-year growth in H2. The rapid acceleration signals a broader market migration: the world’s most sophisticated brands are moving away from the diminishing returns of digital ecosystems and placing high-conviction investments on the physical world.
The Internal Battle: Data vs. Instinct
OneScreen’s record growth is fueled by its focus on solving the “Confidence Gap;” the psychological and strategic barrier that prevents marketers from investing in OOH even when they know the channel works. While marketers recognize the need to break out of crowded digital channels, the historical lack of measurement tools has made the spend difficult to defend to a CFO.
“The problem isn’t conviction; marketers already know OOH works. The problem is confidence in their ability to defend it internally,” said Greg Wise, Co-Founder and Chief Customer Officer at Onescreen. “Marketers know they need OOH to scale, but they hesitate because the industry hasn’t given them the tools to justify the investment to a CFO. Onescreen closes this gap by replacing gut feel with front-end data intelligence. When you map your ICP to the real world with precision, you don’t have to wait for a post-campaign report to know the buy is defensible; you’ve already proven the rationale before a single dollar is spent.”
Validation from the AI Front Lines
For companies at the cutting edge of technology, the move to out-of-home isn’t just about reach; it’s about credibility in an era of digital “content slop.” Invoca, a leader in AI-driven conversation intelligence, is among the high-growth brands utilizing Onescreen to bridge this gap between digital and physical engagement.
“We saw an opportunity to reach marketing leaders beyond digital channels by showing up at the industry moments where our prospects, customers, and partners were already engaged,” said Sandy Pell, Senior Director of Corporate Marketing at Invoca. “Onescreen helped us bring data, structure, and confidence to our OOH strategy, allowing us to activate high-impact placements in the right places at the right times. By extending those moments across social and digital, we strengthened brand credibility for Invoca’s AI agents with the audiences that matter most.”
Solving the Execution Gap
Beyond strategy, the move to the physical world has long been hindered by the “Execution Gap;” the friction of coordinating dozens of vendors and manual legacy processes. Onescreen was built to treat OOH with the same operational rigor as a digital media buy, providing one point of contact and one unified media plan.
“The industry wasn’t built for a VP of Marketing who has five other channels to manage and needs an answer by Friday; it was built for manual transactions and 20-year-old processes,” continued Wise. “Marketers either get burned by technical ‘gotchas’ or retreat to paid social because the friction is too high. Onescreen was built to close that gap.”
“Onescreen is the partner marketers haven’t had until now,” said Alex Ewing, CEO at Onescreen. “While legacy vendors sell billboards, we build marketing programs that move business goals. Our Q1 performance is the result of making the most powerful advertising medium finally accessible to the most ambitious brands.”
About Onescreen:
Onescreen is the modern partner for out-of-home advertising for companies like Rippling, Replit, Deepgram, Hexclad, Siebert Financial, Monks, and OUTSHINE. We bring the data intelligence of a tech company and the strategic guidance of an OOH specialist, so marketers at every level can invest in the real world with confidence and speed at the highest quality. For more information, please visit www.onescreen.ai.
