Seventy-one percent of B2B buyers consume thought leadership content before engaging with a vendor, according to Edelman and LinkedIn’s 2024 joint research....
Fintech companies that publish industry insights at least monthly generate 45% more website traffic and 38% more inbound leads than competitors that...
Fintech decision-makers read an average of 4.3 industry publications regularly, according to a 2024 survey by Fintech Futures covering 2,000 fintech professionals...
Sixty-two percent of B2B financial technology buyers said they trusted content from industry publications more than content from vendor websites, according to...
Industry media is the most trusted information source for 58% of fintech enterprise buyers during their vendor evaluation process, according to a...
Digital publications drove 52% of content marketing-attributed pipeline for B2B fintech companies in 2024, outperforming company blogs (28%) and social media (20%)...
Fintech executives who publish regular industry commentary receive 40% more inbound partnership inquiries than those who do not, according to a 2025...
Fintech companies that publish at least four industry articles per quarter receive 52% more inbound partnership requests than those that publish fewer...
Global fintech companies spent an estimated $3.2 billion on content marketing in 2024, with industry publishing — articles, reports, and analysis placed...
Industry publications have become a primary discovery channel for fintech companies seeking enterprise customers. According to McKinsey’s 2024 B2B discovery research, 63%...
Industry publishing delivers the highest return on time invested of any marketing activity for fintech founders. According to CB Insights’ 2024 founder...
Industry publishing is the most cost-effective method for fintech companies to build brand authority at scale. According to CB Insights’ 2024 brand...
Publishing is the primary channel through which fintech startups gain market recognition without large marketing budgets. According to CB Insights’ 2024 startup...
Fintech companies that publish market insights at least monthly generate 3.6 times more inbound business inquiries than non-publishing competitors, according to a...
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...