All posts tagged "industry publications"
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3Digital MarketingHow Fintech Companies Build Credibility Through Industry Publications
Seventy-one percent of B2B buyers consume thought leadership content before engaging with a vendor, according to Edelman and LinkedIn’s 2024 joint research....
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3Digital Marketing
The Importance of Publishing Industry Insights for Fintech Companies
Fintech companies that publish industry insights at least monthly generate 45% more website traffic and 38% more inbound leads than competitors that...
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3Digital Marketing
Why Industry Publications Matter for Fintech Visibility
Fintech decision-makers read an average of 4.3 industry publications regularly, according to a 2024 survey by Fintech Futures covering 2,000 fintech professionals...
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3Digital Marketing
How Industry Publications Build Fintech Credibility
Sixty-two percent of B2B financial technology buyers said they trusted content from industry publications more than content from vendor websites, according to...
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2Digital Marketing
How Fintech Startups Use Industry Media to Build Credibility
Industry media is the most trusted information source for 58% of fintech enterprise buyers during their vendor evaluation process, according to a...
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3Digital Marketing
The Role of Digital Publications in Fintech Marketing
Digital publications drove 52% of content marketing-attributed pipeline for B2B fintech companies in 2024, outperforming company blogs (28%) and social media (20%)...
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2Digital Marketing
The Importance of Industry Commentary for Fintech Leaders
Fintech executives who publish regular industry commentary receive 40% more inbound partnership inquiries than those who do not, according to a 2025...
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3Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Fintech companies that publish at least four industry articles per quarter receive 52% more inbound partnership requests than those that publish fewer...
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2Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Global fintech companies spent an estimated $3.2 billion on content marketing in 2024, with industry publishing — articles, reports, and analysis placed...
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3Fintech Startups
The Role of Industry Publications in Fintech Growth
Industry publications have become a primary discovery channel for fintech companies seeking enterprise customers. According to McKinsey’s 2024 B2B discovery research, 63%...
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2Fintech Startups
Why Fintech Founders Invest in Industry Publishing
Industry publishing delivers the highest return on time invested of any marketing activity for fintech founders. According to CB Insights’ 2024 founder...
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2Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
Industry publishing is the most cost-effective method for fintech companies to build brand authority at scale. According to CB Insights’ 2024 brand...
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2Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
Publishing is the primary channel through which fintech startups gain market recognition without large marketing budgets. According to CB Insights’ 2024 startup...
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3Digital Marketing
Why Fintech Companies Publish Market Insights to Build Authority
Fintech companies that publish market insights at least monthly generate 3.6 times more inbound business inquiries than non-publishing competitors, according to a...
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6Digital Marketing
Why Fintech Leaders Publish Industry Research and Insights
Seventy-eight percent of fintech executives at companies valued above $100 million publish industry research at least quarterly, according to a 2024 LinkedIn...
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7Digital Marketing
How Fintech Companies Build Authority Through Industry Commentary
Fintech companies that regularly publish industry commentary receive 3.4 times more inbound partnership inquiries than those that do not, according to a...
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8Digital Marketing
The Role of Industry Publications in Fintech Brand Building
Fintech companies that maintain a regular presence in industry publications generate 4.1 times more qualified leads than those relying solely on paid...
