All posts tagged "fintech branding"
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156Digital MarketingWhy Thought Leadership Is Essential for Fintech Startups
When Plaid was a seed-stage startup in 2013, its co-founders published detailed technical articles about banking API infrastructure before the company had...
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150Digital Marketing
The Role of Media Coverage in Fintech Brand Growth
When Stripe announced its $6.5 billion Series I raise in March 2023, the funding round generated over 2,000 media articles within 48...
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111Digital Marketing
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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95Digital Marketing
How Fintech Startups Strengthen Brand Authority
Mercury, the banking platform for startups, had 200 customers when it launched in 2019. It had no brand recognition outside a small...
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96Digital Marketing
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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76Digital Marketing
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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121Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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104Digital Marketing
How Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
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103Fintech Startups
Why Fintech Startups Focus on Brand Credibility
When Revolut applied for its United Kingdom banking license in 2019, regulators at the Prudential Regulation Authority did not simply evaluate the...
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150Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
