All posts tagged "Content Strategy"
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105Digital MarketingHow Fintech Startups Use Industry Media to Build Credibility
Brex was eighteen months old when its co-founder Henrique Dubugras published an op-ed in TechCrunch explaining why traditional corporate credit cards were...
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79Digital Marketing
How Fintech Companies Build Authority Through Content
Square published a report in 2020 called “Getting to Know Bitcoin” that explained cryptocurrency to small business owners in language their accountants...
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92Digital Marketing
The Role of Digital Publications in Fintech Marketing
When Finextra published an analysis of real-time payment adoption rates across 38 countries in January 2024, the article received 47,000 views in...
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117Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Wealthsimple, the Canadian investment platform, had a problem in 2020. It had a strong consumer brand among millennials but no credibility with...
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73Digital Marketing
Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
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86Digital Marketing
Why Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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98Digital Marketing
How Publishing Articles Attracts Fintech Partnerships
Galileo Financial Technologies, the API platform behind SoFi, Chime, and dozens of other neobanks, had a partnership problem in 2019. Banks that...
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108Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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109Digital Marketing
How Fintech Startups Use Content to Build Trust
When Lemonade, the insurance technology company, filed its S-1 for its 2020 IPO, the filing contained something unusual: a section titled “Lemonade’s...
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117Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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113Fintech Startups
Why Fintech Startups Invest in Thought Leadership
When Wealthfront CEO Andy Rachleff began publishing essays about investment methodology in 2012, his company managed less than 100 million dollars in...
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109Fintech Startups
The Role of Industry Publications in Fintech Growth
In 2007, a small publication called American Banker ran a feature story about a San Francisco startup called Lending Club that was...
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91Fintech Startups
Why Fintech Leaders Share Industry Insights
In March 2019, Adyen’s co-founder Pieter van der Does made an unusual decision for a company that had just posted record revenue...
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94Fintech Startups
Why Fintech Founders Invest in Industry Publishing
In April 2014, Patrick McKenzie published a 4,000-word essay on Stripe’s company blog explaining why American businesses found it so difficult to...
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75Fintech Startups
Why Fintech Leaders Publish Industry Insights
In October 2020, Cathie Wood published a 15-page research paper through ARK Invest titled “Big Ideas 2021” that included a section predicting...
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120Fintech Startups
Why Fintech Startups Invest in Thought Leadership
In early 2017, Kabbage co-founder Rob Frohwein faced a growth challenge that his company’s marketing team could not solve through conventional channels....
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75Fintech Startups
How Industry Publishing Strengthens Fintech Brand Authority
In 2014, a compliance technology company called Comply Advantage published its first annual report on global financial crime trends. The report was...
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79Fintech Startups
How Fintech Startups Gain Market Recognition Through Publishing
In 2016, a Dublin-based regulatory technology startup called Fenergo had a problem that many enterprise fintech companies share: despite serving some of...
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143Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
