All posts tagged "Content Strategy"
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228Digital MarketingWhy Fintech Leaders Share Industry Trends and Data
The chief product officer of a cross-border payments company sits in a quarterly board meeting. The board wants to know why two...
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166Digital Marketing
Why Fintech Companies Publish Market Research and Data
A compliance officer at a European bank receives a vendor shortlist for a new transaction monitoring system. Five providers made the cut....
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147Digital Marketing
Why Thought Leadership Is Essential for Fintech Startups
When Plaid was a seed-stage startup in 2013, its co-founders published detailed technical articles about banking API infrastructure before the company had...
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166Digital Marketing
How Fintech Companies Build Credibility Through Industry Publications
When Ripple’s CEO Brad Garlinghouse published an op-ed in the Financial Times arguing for regulatory clarity on cross-border crypto payments, the article...
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151Digital Marketing
Why Fintech Startups Need Strong Digital PR Strategies
In January 2024, the SEC approved 11 spot Bitcoin ETFs. Within hours, fintech companies that had prepared commentary were quoted in Bloomberg,...
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107Digital Marketing
The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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161Digital Marketing
Why Fintech Companies Invest in Content Marketing
HubSpot spent $47 million on content marketing in its first decade and built a business worth over $30 billion. The company’s blog,...
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113Digital Marketing
How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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113Digital Marketing
The Power of Thought Leadership in Fintech Marketing
Adyen, the Dutch payment processor, spent just 0.3% of revenue on sales and marketing in 2023 while growing revenue 21% year-over-year. The...
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105Digital Marketing
How Fintech Companies Use Content to Attract Investors
Marc Andreessen, co-founder of Andreessen Horowitz, maintains a personal blog and regularly shares articles that influenced his thinking on specific markets. When...
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115Digital Marketing
Why Industry Publications Matter for Fintech Visibility
A fintech company’s LinkedIn post reaches 5,000 impressions. A contributed article in American Banker reaches 2,000 readers. By raw numbers, the LinkedIn...
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111Digital Marketing
The Role of Digital PR in Fintech Marketing
Traditional PR measures success in media placements and audience reach. A press release picked up by 50 outlets is a success. A...
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102Digital Marketing
Why Authority Content Matters in Fintech
When Brex published its analysis of corporate card spending patterns across 30,000 startups in 2024, the report did not mention Brex’s own...
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123Digital Marketing
Why Fintech Companies Invest in Thought Leadership
In 2022, Klarna cut its workforce by 10% and saw its valuation drop from $45.6 billion to $6.7 billion. Most companies in...
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85Digital Marketing
How Industry Publications Build Fintech Credibility
When Adyen published its analysis of platform payment trends in the American Banker in 2023, the company’s enterprise pipeline grew by 30%...
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93Digital Marketing
Why Fintech Marketing Is Driven by Content
Nubank spent $8 per customer on acquisition in 2023, while the average Brazilian bank spent $42. Nubank had 100 million customers. At...
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73Digital Marketing
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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80Digital Marketing
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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82Digital Marketing
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
