All posts tagged "brand visibility fintech"
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245Digital MarketingWhy Publishing Fintech Insights Builds Long-Term Brand Authority
An investor reviewing fintech deal flow in early 2026 searches LinkedIn for “embedded lending infrastructure.” Two companies appear in the results. The...
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222Digital Marketing
How Fintech Platforms Use Media Visibility to Drive Growth
A fintech startup spends eleven months building a compliance-ready lending API. The product works. The documentation is clean. The engineering team has...
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169Digital Marketing
The Role of Media Platforms in Fintech Reputation Management
A neobank processes a batch of international transfers three hours late on a Friday afternoon. By Saturday morning, screenshots of failed transaction...
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175Digital Marketing
Why Media Visibility Is Essential for Fintech Growth
Fintech companies with strong media visibility grow revenue 2.6 times faster than competitors with equivalent products but lower visibility, according to a...
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185Digital Marketing
Why Fintech Brands Invest in Global Media Exposure
A payments infrastructure company based in London processes transactions across 14 countries. Its product handles currency conversion, compliance checks, and settlement in...
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99Digital Marketing
How Media Visibility Supports Fintech Growth
When Revolut was a pre-launch startup in 2014, co-founder Nikolay Storonsky secured an interview with Business Insider that generated several thousand sign-ups...
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111Digital Marketing
How Fintech Companies Use Media Exposure to Grow
When Wise (then TransferWise) launched its “Nothing to Hide” campaign in 2015, the company projected its fee comparison data onto the Bank...
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151Digital Marketing
Why Media Exposure Is Valuable for Fintech Companies
Revolut’s 2023 Financial Times profile did something that twelve months of the company’s own advertising had failed to do: it made CFOs...
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85Digital Marketing
Why Thought Leadership Drives Fintech Visibility
In March 2024, Ramp published an analysis showing that the average US company was paying for 3.2 duplicate software subscriptions it did...
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103Digital Marketing
How Fintech Brands Build Global Visibility
Wise launched in the UK in 2011 as a service for sending money between British pounds and euros. By 2025, the company...
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111Digital Marketing
Why Media Presence Strengthens Fintech Brands
In 2015, Transferwise (now Wise) placed a full-page advertisement in the Financial Times that consisted entirely of data: a table comparing the...
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131Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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116Fintech Startups
How Fintech Companies Build Market Recognition
In January 2019, the New York City subway system began displaying advertisements for a company most commuters had never heard of. The...
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118Fintech Startups
Why Visibility Matters for Fintech Founders
In November 2020, Kristo Kaarmann stood outside the London Stock Exchange wearing a t-shirt that read “Nothing to hide.” The co-founder of...
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107Fintech Startups
How Fintech Founders Build Global Networks
In 2013, Ismail Ahmed sat in a cramped office in East London trying to solve a problem that spanned four continents. His...
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131Fintech Startups
How Fintech Companies Gain Industry Visibility
In late 2018, a compliance technology startup called ComplyAdvantage faced a problem common to fintech companies operating in unsexy but essential market...
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114Fintech Startups
Why Fintech Companies Invest in Brand Visibility
In September 2021, Klarna became the official payment partner of the Chicago Bears, placing its logo on the NFL team’s stadium, jersey...
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89Fintech Startups
How Fintech Brands Strengthen Global Recognition
In December 2022, Wise ran what the company called the “World’s Most Transparent Billboard” campaign in downtown Manhattan. The digital billboard displayed,...
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110Digital Marketing
How Fintech Companies Build Global Reputation Through Thought Leadership
Fintech companies with active thought leadership programmes in three or more international markets achieve 3.4 times higher global brand recognition than those...
