Social commerce has taken the world by storm in recent years, revolutionizing the way we shop and interact with brands online. With the rise of social media platforms such as Facebook, Instagram, and Pinterest, it has become easier than ever for businesses to connect with their customers and for consumers to discover and purchase products without ever leaving their social feeds.
This new way of shopping, known as social commerce, is becoming increasingly popular as more and more businesses recognize its potential to drive sales and engage customers in a more personal and authentic way. In this blog post, we will explore the rise of social commerce, and how different social media platforms are tapping into the power of social commerce.
A Guide To Shoppable Features On Social Media
Social media platforms are not just for connecting with friends and family anymore but have become powerful tools for businesses to reach out to potential customers and drive sales. One of the latest trends in social media is the integration of shoppable features that allow users to purchase products directly within the app. Here is a guide to shoppable features on various social media channels.
Instagram has been a leader in shoppable features, with a variety of tools available for businesses to sell products directly on the platform.
One of the most popular features is Instagram Shopping, which allows businesses to tag products in their posts and stories. When users click on the tags, they are taken to a product page within the app where they can make a purchase. Businesses wanting to increase their sales can also use the Shopify for Instagram feature which helps to connect UGC to the Shopify store.
Instagram also offers shoppable ads, which allow businesses to create ads that include product tags.
Facebook has also introduced shoppable features for businesses, including the ability to tag products in posts and run shoppable ads.In addition, Facebook has a dedicated shopping section that allows businesses to create a storefront within the platform. There is also a dedicated section on Facebook known as Facebook Marketplace where businesses can list their products for sale, and is especially useful for local listings. It is an excellent way for businesses to reach a wider audience, especially an audience located nearby, and connect with potential customers.
Pinterest is a visual platform that has always been popular for product discovery and inspiration. In recent years, the platform has introduced shoppable features, including product tags that allow businesses to tag products in their pins. When users click on the tags, they are taken to a product page where they can make a purchase. Pinterest also has a dedicated shopping section that allows users to browse and purchase products.
TikTok
TikTok is a popular video-sharing platform that has also introduced shoppable features. The platform has partnered with Shopify to allow businesses to create shoppable video ads. When users see the ads, they can click on the “Shop Now” button to make a purchase.
In addition, TikTok has a dedicated “Shopping” tab that allows users to browse products from various businesses. It allows users to browse and purchase products directly within the app. When a user clicks on a shopping link in a TikTok video, they are taken to an in-app mini-store where they can learn more about the product and make a purchase.
Snapchat
Snapchat has introduced shoppable features in the form of shoppable ads. Businesses can create ads that include product tags, allowing users to click through to a product page within the app. Snap Ads are full-screen ads that appear between user-generated content in the app. Brands can add a “Swipe Up” call-to-action (CTA) to their Snap Ads, directing users to a shoppable product page within the app.
Overall, shoppable features on social media platforms have made it easier for businesses to reach out to potential customers and drive sales. By utilizing these features, businesses can provide a seamless shopping experience for users within the app, also adding a link in the bio ultimately leading to increased revenue and growth.
More so, the ever-evolving phenomenon of social commerce is creating more possibilities for eCommerce brands. In one of its versions, brands are using social content from platforms like Instagram and are creating shoppable galleries from those posts adding them to their eCommerce websites.
Summing up
In conclusion, social commerce has changed the way consumers shop. From retail to online and now with social media, the shoppable features available with social commerce have made it easier than ever before for consumers to discover, engage, and purchase products.
Brands that implement social commerce strategies can benefit greatly by increasing their reach, boosting conversions, and building stronger relationships with their audience. With the rise of social commerce, it’s becoming increasingly important for brands to stay on top of the latest trends and best practices to remain competitive in the digital landscape. Social commerce is the new way forward. It is important for brands to experiment and find out what works best for them.
