Miami is hosting its first-ever FIFA World Cup matches this summer, and the timing could not be more iconic. Cristiano Ronaldo has confirmed this will be his final World Cup, and he is expected to take the ground at Hard Rock Stadium on June 27.
For short-term rental owners, this farewell is a real opportunity. Portugal is confirmed for Miami, and STR owners are already positioned to make this summer their most lucrative season ever.
Hard Rock Stadium in Miami Gardens is set to host seven FIFA World Cup matches: June 15, June 21, June 24, June 27, July 3, July 11, and July 18. With approximately 1 million tourists expected to visit, the STR market is set for a historic boom.
STR bookings in Miami are already up more than 58% year over year. Areas close to the stadium are even more likely to experience it. Some STR owners are confirmed to walk away with what would normally take them a full year to earn, i.e., a 12x profit.
Miami ranks among the top three most-searched World Cup destinations among younger travelers, behind only New York and Los Angeles. The average host in the Miami area will earn around $285 per night during the tournament window, including a projected 90% price surge over typical rates. That uplift is already visible in live listings.
An Aventura host whose four-bedroom property normally lists at $550 a night is listed at $1,111 a night during the World Cup week of June 11. For landlords who own multiple units or larger homes, the gains can add up significantly.
Hard Rock Stadium sits entirely within Miami Gardens city limits, and that geography is driving a clear rental hierarchy across the metro.
STRs in Miami Gardens are the most obvious winners. The ones tucked into quiet residential streets just a few blocks from the stadium offer an unbeatable combination of location and peace. They tend to book out fast during major events. For landlords here, proximity offers an advantage that properties in South Beach or Brickell simply cannot match.
Aventura, roughly ten minutes north of the stadium, is the sweet spot for fans who want convenience without the Miami Gardens residential chaos. North Miami, North Miami Beach, and Aventura keep costs down and commute times manageable compared to tourist-facing neighborhoods. In areas like Brickell, Wynwood, or Miami Beach, renters pay for the vibes rather than stadium access.
With the World Cup around the corner, areas just north of the stadium on the Broward County side are drawing quiet but significant interest, a trend that mirrors broader momentum across the Florida housing market. Miramar, for instance, already has a sale-to-list ratio of 97.4%, as seen in the housing market data report by Houzeo.
Aventura sits closest to the stadium among the value options. Miramar and Hollywood, further into Broward County, cost less and offer a local Miami feel that tourists rarely find once they settle on Ocean Drive.
Miami’s roads are not built for a huge number of fans who converge on a single venue. Miami experiences high congestion even on regular days. During World Cup matches, highways near the stadium become overwhelmed, and public transit struggles to keep up.
Fans in South Beach or downtown Miami face the worst traffic on match days. The I-95 commute can stretch from 30 minutes to over 90 minutes after the game ends.
The smarter move, according to locals, is the Brightline. The train to Aventura Station, with a connection via the End Zone Express shuttle, bypasses highway traffic entirely and takes about 15 minutes from Aventura to the stadium gates. The Federal Transit Administration is set to provide over $100 million in grants to US host cities to support public transit during the 2026 World Cup. Landlords in Aventura already market this access as a selling point in their listings.
Not every visitor will pay $1,000 a night. As travel costs rise, some fans are turning to lower-cost alternatives, including platforms like Couchsurfing, though most demand remains concentrated in hotels and STRs.
Budget travelers have their own separate ecosystem. Fans from South America and Africa who back teams like Brazil, Colombia, Uruguay, and Cape Verde turn to couches in Miami Gardens or North Miami as a legitimate alternative. For landlords at premium rates, this means less competitive pressure from the bottom of the market.
There are over 19,000 active listings in Miami, according to Houzeo. Most properties are selling at 94.49% of their asking price. On average, Miami hosts are expected to earn around $5,000 during the World Cup season, placing the city among the top five-earning U.S. host markets.
FIFA 2026 is not just a sporting event but rather a golden opportunity for asset play. The landlords who own in the right zip code and have listed early are expected to make the most out of it. For everyone else with property in Miami this summer, it is still a highly profitable month. Just not a life-changing one unless the math, the location, and the timing all line up.
