One of the many unique insights of Magento 2 is the platform’s ability to serve visitors additional relevant content effortlessly. Businesses can tailor their customers’ shopping experiences by displaying such personalized content as product testing, unboxing, durability measurements and many more. This level of informative approach can significantly boost customer engagement. All this additional content is typically displayed in the store’s blog, and here are the major improvements of the Mirasvit Magento 2 Blog extension.
Why a web store with blog wins the customer
The blog is not part of the default Magento package, therefore some may think it is not a useful tool for the online store’s success. However, this is a major misunderstanding, as the blog is a potent driver of organic traffic.
Fresh and relevant blog content that is interesting to read is a pivotal point to success for every merchant. By consistently publishing well-researched texts related to products sold in the store a merchant can drive more interest to his catalog from both visitors and search engines. This heightened visibility translates into more potential customers for your store. Potential shoppers get an additional channel to discover products they are interested in, ultimately making purchases.
Moreover, by consistently publishing in a blog a merchant can position himself as an industry expert. By providing valuable insights, tips, and information through blog articles, an invisible process of building trust and credibility happens. The audience is interested in buying from a merchant who is an expert in his industry.
By writing texts to the blog a merchant gets a powerful tool for engaging with his audience on a deeper level. Articles can be written in such a manner and on such topics that encourage comments, questions, and discussions. Blog posts can easily foster a sense of community. Engaging with readers not only strengthens the relationship with existing customers but also attracts new ones. It humanizes your brand and showcases its personality, values, and commitment.
Blog posts can also have a direct impact on sales. By crafting articles that highlight the benefits, features, and real-world applications of products, customers get valuable examples and educate themselves on the product. This guides them towards making informed purchase decisions.
By analyzing the performance of blog posts, it becomes easy to see the most popular topics, click-through rates, and conversion rates. This valuable data can inform on the overall marketing strategy efficiency and give hints on the directions the strategy can be developed.
This data-driven approach allows to tailor the product propositions to better meet the needs and expectations of the target audience. Use the blog as a powerful platform for dynamic marketing.
Blog is more than just a static content platform. It’s a strategic asset that can significantly enhance a success rate for any web store.
Improvements of Mirasvit Blog MX module
The Blog MX extension is the preferred choice for many e-commerce businesses as it outperforms competitors in multiple aspects. It also continues to evolve, and regularly gets improvements of its functionality.
One of the standout features of this blog solution is its exceptional user experience. Unlike some of its competitors, this blogging platform offers a user-friendly interface that is easy to navigate and intuitive to use. This means that even those with minimal technical expertise can create and manage a professional-looking blog seamlessly. It supports Magento’s default TinyMCE editor, making uploading the text to a new post as easy as adding a new product to the catalog.
The visual aspects of the published posts can be easily customized as customization is another area where this module excels. It provides extensive customization options to seamlessly match the visual style of posts with the business brand identity. From choosing color schemes and fonts to layout design, this platform offers a level of flexibility and personalization that sets it apart from the crowd.
The Blog MX takes the lead when it comes to making the content appealing to search engines. Its built-in SEO features like RSS Feed, pinned posts, related posts, topic tags, and author page make it easier for search engines to understand the content, ultimately leading to higher rankings. This, in turn, results in increased organic traffic.
Another important improvement of the Blog MX tool is the ability to spark up the discussion on the post page by bringing user comments from social media. By fetching the Facebook comments a blog post gets valuable information on user opinions and thoughts directly on the blog page.
The extension also takes the power of social media for post’s benefit. By activating the social media share buttons a post can be easily shared on such popular platforms as Facebook or Twitter.
Lastly, another major improvement of this Magento blog tool is the support of the Hyva frontend theme. It has become popular among Magento stores, and now stores that have transferred to this theme can have a matching blog.
A list of significant improvements allows a Blog MX extension to prove its leading position once more. It surpasses its competitors in several key areas that are essential for e-commerce success. It is a user-friendly and customizable solution that makes creating an outstanding blog for an e-commerce business an easy task.