João Douglas da Silva, or simply Joe, experienced firsthand what thousands of immigrant entrepreneurs face every day: financial obstacles, cultural clashes and legal uncertainty. The difference? He transformed this reality into a system. He founded the DX Business Center, moved billions and created a space for Brazilians to build their entrepreneurial trajectories with more structure, support and purpose.
But Joe didn’t stop at the operational level. He decided to systematize the knowledge he had acquired and the impact he was generating. In one of his most cited articles, published by the Systematic Scientific Journal, Joe presents a transformational mentoring model based on the ability to convert pain into development, isolation into networking, and uncertainty into vision. The text proposes a methodology centered on positive psychology and entrepreneurial pedagogy applied to immigrants.
At Lumen et Virtus, he is even more daring when he proposes The Billion Trilogy — an immersive experience that simulates the dilemmas faced by billionaires. The idea is simple and brilliant: to create global leaders, it is necessary to simulate the highest levels of decision-making, pressure and adaptation. Through immersive technologies, Joe has created a safe environment to test limits, make mistakes without fear and learn exponentially.
This vision is also reflected in his book “From First to Second Business”, where he shares, with honesty and depth, the mistakes that strengthened him and the successes that became the framework for new businesses. João Douglas da Silva (Joe) is not just a name — it is a method, a philosophy of action and an invitation to build a legacy with courage and awareness.
