Let’s face it- packaging is equally as important as the quality of the products you are selling. If your packaging is attractive enough, there is a high chance your customers will purchase your product. It should not only be eye-catching but also practical.
Dog treats business is one of the businesses that require proper packaging to attract customers. Technically, getting attractive packaging for your product protects your dog treats and serves as a visual representation of your brand. But how do your effectively package your dog treats?
We have prepared a detailed insight into some of the tips you need to consider to help market your brand and increase sales.
Materials Packaging Requirements
When it comes to dog treat wrapping, using high-quality materials is non-negotiable. Choose packaging materials that are safe, durable, and can protect the treats from light, moisture, and air. Plastic bags made of food-grade materials such as polyethylene are a popular choice for dog treats packaging because they can preserve freshness and prevent spoilage.
However, consider investing in bags or packaging materials with built-in zip locks or re-sealable options to keep the treats fresh after opening.
Consider the Environment
As consumers increasingly prioritize sustainability, it’s essential to consider the environmental impact of your packaging. Opt for packaging materials that are biodegradable, recyclable, or made from sustainable materials.
If you must use plastic bags or packaging, ensure that they are reusable or can be recycled. Using eco-friendly packaging options, you can demonstrate your commitment to sustainability and appeal to environmentally-conscious pet owners.
Ensure Proper Storage
Ensure your packaging is airtight and protected from moisture, and light should be a priority. This is critical to maintaining the nutritional value of the feed and ensuring its longevity. Consider adding an oxygen or moisture absorber sachet to the packaging to prevent spoilage and ensure the feed stays fresh.
Conduct Adequate Quality Control
Ensuring that your dog feed packaging meets all necessary quality standards is essential. Conduct regular quality control checks to ensure your packaging is free of defects, properly sealed, and can withstand transport and storage.
Additionally, ensure that all packaging materials are free of contaminants, such as bacteria, pesticides, or chemicals that could harm pets.
Meet Regulatory Standards
Like any other food industry, various regulatory standards must be met to ensure the safety of pets. Ensure your packaging meets all relevant regulatory standards, such as the Association of American Feed Control Officials (AAFCO) guidelines and any local or national laws governing pet food production. It is critical to avoid legal penalties and maintain the safety of your products.
By using high-quality materials, clear labeling, and proper storage, you can ensure your dog feed stays fresh and retains its nutritional value. Ensure you consider the above factors to help you select appropriate packaging for dog feed that ensures the quality, the safety, and convenience of the product while meeting pet owners’ expectations.
At Gnawlers, we have a high reputation in the international market as the best treat and premium chews manufacturer. Check out our website or contact us for quality dog and cats treat, launch your brand or become a distributor.