Chris Bennett, founder of BB&Co, has built his career on a principle that many find daunting: “Jump out of the airplane first and figure out how to use the parachute on the way down.” This approach, rooted in bold decision-making and adaptability, has been the driving force behind his success in the digital financial consulting industry. Rather than waiting for the perfect moment or ideal circumstances, Chris believes in taking action, even when the path forward is uncertain. His willingness to embrace risk has allowed him to thrive in a market that is constantly shifting and presenting new challenges.
For Chris, the ability to take risks isn’t about being reckless; it’s about being proactive in an environment where waiting too long could mean missing out on opportunities. Early in his career, he noticed that the financial world rarely stands still. Markets evolve, trends come and go, and those who hesitate may find themselves left behind. By taking bold steps early on, Chris was able to position himself as a leader in financial consulting, quickly adapting to changes and navigating the ups and downs of the market.
This mentality of risk-taking has also shaped the way Chris approaches his consulting business. BB&Co is built on the idea that in order to succeed, clients must be willing to step out of their comfort zones and seize opportunities as they arise. Chris encourages his clients to adopt the same mindset that has guided him throughout his own career—making informed decisions quickly and learning from the outcomes, whether they are positive or negative. His approach to consulting is less about following a strict formula and more about being adaptable to the realities of an ever-changing financial landscape.
A key example of Chris’s success through risk-taking was his early involvement in projects during the 2016-2017 period, when financial markets were undergoing significant changes. Rather than playing it safe and sticking to familiar territory, Chris recognized the potential in emerging opportunities and dived in headfirst. His willingness to explore new ventures, even when the outcome was uncertain, paid off as he gained valuable experience and built a reputation for being able to navigate complex financial environments.
While some may see risk as something to avoid, Chris views it as an essential part of growth. He believes that without taking calculated risks, businesses and individuals alike are unlikely to achieve their full potential. This mindset has allowed Chris to not only grow his own company but also to guide his clients toward making smart, timely decisions that align with their goals. By focusing on long-term rewards rather than short-term setbacks, Chris helps his clients embrace the idea that risk, when managed well, can lead to significant growth.
As Chris looks toward the future, his philosophy of “jumping out of the airplane first” remains at the core of his approach to financial consulting. He continues to push the boundaries, encouraging both himself and his clients to take action and stay ahead of the curve. By maintaining a focus on adaptability, risk-taking, and learning through experience, Chris Bennett has positioned BB&Co as a firm that thrives in the face of uncertainty. Through his bold yet calculated approach, Chris has shown that, in the world of finance, risk and reward are often two sides of the same coin.
