Ho Chi Minh, Vietnam — In a country rapidly emerging as Southeast Asia’s next digital innovation hub, one technologist is reshaping the narrative of Vietnam’s AI future—not from a Silicon Valley boardroom, but from home-grown startup labs in Hanoi and Ho Chi Minh City.
Pham Thi Thuc, founder of Beetech Solution, country director at ACD (U.S.), and the driving force behind Vietnam Agentic and MadeInVietnam, is pioneering how AI can optimize digital transformation across logistics, healthcare, mobility, and manufacturing. Her rise from academic underdog to one of Vietnam’s most influential AI advocates signals a broader shift: Vietnam is no longer just catching up—it’s building its own model for innovation.
Rethinking the Tech Talent Pipeline
Unlike many startup founders with glittering resumes, Thuc’s journey began with detours. “It took me six years to finish a four-year program,” she says. “But if I had to do it again, I would still choose the detour—it led me to my real destination.”
That unconventional path—marked by freelance gigs, experimental projects, and open-source contributions—proved invaluable when she entered the 2014 Microsoft Imagine Cup. Her sound-based navigation tool for the visually impaired earned national honors and shaped her belief that technology should prioritize inclusion and real-world impact.
Beetech Solution: Built for Scale, Designed for Purpose
Founded in Vietnam, Beetech Solution has grown into a regional technology partner delivering solutions across AI, IoT, cloud-native development, and blockchain. Unlike many startups chasing valuation and venture capital, Beetech was designed for longevity—bootstrapped, iterative, and problem-first.
“We built real products before pitching to investors. If the technology doesn’t solve something tangible, it’s just noise,” Thuc says.
Beetech’s portfolio spans multiple sectors, unified by a common thread: using AI to optimize digital transformation processes in a way that is fast, modular, and minimally disruptive.
Use Cases in Focus: Real AI, Real Results
1. Grassroots Digital Transformation with ActionAid
In rural Vietnam, Thuc led a team training communities to use mobile technology for data gathering and land rights mapping. The program empowered women, farmers, and local leaders with the tools to influence public policy—marking a leap in bottom-up digital inclusion.
2. Safe City (S-City): Addressing Gender-Based Violence with Technology
Partnering with ActionAid, she developed the S-City mobile app, integrating real-time alerts, danger-zone mapping, and emergency contacts. Used by over 15,000 people, the app redefined public safety as a pillar of smart city development.
3. AI-Powered Cold Chain Monitoring for FMCG
In collaboration with Tinh Vân Consultant, Thuc helped deploy a predictive cold chain system for a major consumer goods company. The platform reduced spoilage by 30%, improved delivery timelines, and lowered carbon emissions—demonstrating how AI can deliver both operational and environmental ROI.
4. Embedded Intelligence in Endoscopy
Thuc led embedded firmware development for next-gen 4K endoscopic cameras in collaboration with a U.S. medical device company. The solution enabled real-time cloud sync and diagnostic enhancement for both human and veterinary healthcare.
5. XiQ Smart Lock: IoT for Micro-EVs
As mobility needs evolve, XiQ Smart Lock offers location tracking, secure locking, and rental management for electric vehicles—ideal for golf courses, private campuses, and urban micro-mobility pilots.
Vietnam Agentic: Middleware for the AI Era
One of Thuc’s most significant breakthroughs is Vietnam Agentic—a platform connecting AI tools directly to legacy enterprise systems. Often described as “AI middleware,” the platform automates HR, customer support, and finance functions without requiring full infrastructure overhauls.
“Companies don’t need to rebuild from scratch. We bridge AI to ERP in weeks, not years,” she explains. The solution is already being piloted in manufacturing and professional services firms across Vietnam.
MadeInVietnam: AI Meets Export Strategy
Thuc’s other venture, MadeInVietnam, is a digital trade platform that uses AI to match Vietnamese manufacturers with global buyers. By automating quote generation, logistics matchmaking, and compliance support, the platform enhances export readiness and highlights Vietnam’s industrial digitalization potential.
A National Blueprint for AI-Driven Growth
As Vietnam’s Software Lead at ACD, Thuc now supports international operations while cultivating local talent. She believes Vietnam doesn’t need to mimic the Silicon Valley model. “You don’t need to go to Silicon Valley to build world-class products,” she says. “Vietnam can be the valley.”
Her ventures offer more than just innovation—they provide a framework for national progress, showing how AI can transform legacy systems without leaving people behind.
Looking Ahead
With support from public-private partnerships, grassroots communities, and global tech collaborators, Pham Thi Thuc’s work with Beetech Solution, Vietnam Agentic, and MadeInVietnam could define the next chapter of Vietnam’s digital economy—one where AI, inclusion, and independence converge.
