GetJacked is rethinking one of ecommerce’s most expensive habits. The Shopify loyalty platform flips the economics of rewards on their head: instead of merchants paying to hand shoppers points, GetJacked gets advertisers to foot the bill. The result is a program that actually makes merchants money on every point issued, installs in minutes, and costs the store nothing to run.
The Loyalty Trap: Why Most Programs Drain Merchants
Loyalty programs are everywhere—more than 90 percent of companies now run one—but nearly all of them share the same flaw: the merchant pays for the rewards. As customer acquisition costs have soared, up 222 percent over the past eight years, with the average brand now losing roughly $29 on every new customer it brings in, merchants have leaned harder on retention to survive. Yet a merchant-funded loyalty program simply trades one cost for another. Every point handed out comes straight from the store’s margin. Loyalty has become a near-universal expense rather than a competitive edge.
Flipping the Model: Advertisers Pay, Merchants Profit
GetJacked’s core idea is simple but radical: what if the merchant didn’t pay for the rewards at all? Gaming studios, streaming services, and digital brands already spend billions to acquire and engage users. GetJacked channels a slice of that existing ad spend into shopper rewards on Shopify stores, so every point a shopper earns generates revenue for the merchant instead of eating into it.
A $2 Billion Engine: The adjoe Partnership
The model just earned a major vote of confidence. GetJacked has signed an exclusive global partnership with adjoe, one of the world’s largest user-acquisition platforms for mobile gaming. The deal routes roughly $2 billion in annual gaming advertising demand into rewards on Shopify merchant stores—at zero cost to the merchant.
Progressive Rewards: Built So Everyone Wins
What makes the system work for all three sides at once is GetJacked’s Progressive Rewards architecture. Rather than handing over a full reward just for installing a game, GetJacked splits it into stages: a small portion lands at install, and the bulk—typically around 90 percent—is released only when the shopper reaches a real milestone inside the game, such as hitting a set level within a few days. The shopper gets a reward that’s both substantial and achievable, the studio gets a genuinely engaged user, and the merchant earns on the whole exchange.
“We built Progressive Rewards around what actually works for all three sides at once. The reward has to be real and within reach for the shopper, and the engagement has to count for the studio. It took us a year to get that balance right, and the result is something none of the three could have built on their own,” says Jared Goetz, Founding Investor of GetJacked.
Live on Shopify—and Free for Merchants
GetJacked isn’t a concept; it’s already running. Its first integration is live on Lohnr, an everyday-luxury brand generating around $600,000 in monthly revenue, whose founder helped shape the product during development. The app is available now in the Shopify App Store, where it has earned five-star reviews from early users, and it installs in minutes with no engineering required. Beyond adjoe, GetJacked counts demand partnerships with Hulu, Paramount+, TikTok, Coinbase, Instacart, Best Buy, and more than 100 other global brands.
The Future of Loyalty
With acquisition costs showing no sign of falling, the pressure on merchants to find profitable growth is only intensifying. GetJacked is betting that the next era of loyalty won’t be funded by the brands handing out rewards, but by the advertisers eager to reach their shoppers. If it’s right, loyalty could shift from one of ecommerce’s biggest costs into one of its most reliable revenue streams.
