Anup Raja Sarabu stands as a beacon of leadership and innovation in the field of digital commerce and enterprise systems integration. With over 17 years of experience across leading telecom and technology firms—including T-Mobile, Ericsson, Hewlett-Packard, and Tata Consultancy Services—Anup has consistently pushed the boundaries of what’s possible in product strategy, digital transformation, and AI-led innovation.
Early Life and Academic Foundation
Anup’s academic journey began at the Kakatiya Institute of Technology and Science (KITS), Warangal, India, where he earned a Bachelor of Technology degree. His foundational education in software engineering and systems design developed his analytical mindset and laid the groundwork for a career defined by complex problem-solving and scalable architectures.
From Developer to Architect: Building Technical Excellence
Anup began his professional journey at Honeywell Technology Solutions and grew through development and validation roles. At Tata Consultancy Services and Hewlett-Packard, he mastered middleware integration and led re-platforming efforts such as for Vodafone UK, earning the “Agile Operations Excellence” award for his agile delivery excellence.
At Ericsson, Anup transitioned into solution architecture, where he designed the Web Service Integration Layer (WSIL) for T-Mobile’s enterprise systems. His work significantly enhanced service interoperability and accelerated time-to-market, relying on tools such as TIBCO BW and Business Events.
Product Innovation at Scale: T-Mobile and Beyond
Currently serving as Senior Technical Product Manager at T-Mobile, Anup orchestrates omnichannel digital commerce experiences across app, web, and retail environments. He has led the delivery of critical features like flagship device launches, new rate plans, and identity services, including eSIM and port-in flows.
A marquee achievement includes leading the transformation of T-Mobile’s cart platform from a monolithic system to a distributed commerce stack—leveraging GoldenGate, S3, Kinesis, Lambda, and DynamoDB. This modernization drastically reduced latency and improved concurrency, enabling more resilient digital transactions.
His AI-driven recommendation systems significantly enhanced personalization, resulting in a 25% increase in self-serve conversions. Anup’s contributions to cloud-native microservices have further advanced T-Mobile’s customer-first agenda.
Pioneering Asynchronous Commerce
Anup is currently spearheading asynchronous commerce—a breakthrough model in digital shopping that decouples transactions from real-time agents. He pioneered the Buy Online While In Store (BOWIS) experience within the T-Life app, allowing in-store customers to shop, check out, and initiate services autonomously. This innovation supports T-Mobile’s “Digital First” philosophy by improving store efficiency and user empowerment.
“We’re moving from reactive systems to proactive, predictive experiences that operate at the user’s pace—not the system’s.” – Anup Raja Sarabu
Recognitions and Awards
Anup’s groundbreaking contributions to technology and product leadership have been recognized by numerous prestigious industry awards:
- 🏆 Titan Business Award (Gold) in Telecommunications
For the Regional Integration Gateway (RIG), which revolutionized traffic management and partner authentication. - 🏆 Titan Innovation Award (Gold) in E-Commerce
For a distributed commerce stack that unifies T-Mobile and Metro platforms, delivering operational excellence and seamless user experiences. - 🏆 Noble Award (Gold) in Product Development
For leadership in cloud-native commerce platforms, including the BOWIS experience and T-Life app foundation. - 🏆 Noble Award (Gold) in Technology Innovation
For transforming legacy architectures into scalable microservices and serverless systems.
Thought Leadership and Publications
Anup is also a published contributor to the global discourse on AI and digital commerce. His scholarly articles include:
- “AI-Assisted Product Management: Transforming the Product Development Lifecycle” – IJSRCSEIT
- “iPaaS: Revolutionizing Enterprise Integration in Distributed Commerce” – EJCSIT
- “Understanding Asynchronous Commerce: A Paradigm Shift in Digital Transactions” – WJARR
- “The Evolution of AI and Technology in Digital Commerce: A Technical Analysis” – WJAETS
These contributions highlight his expertise in digital commerce, enterprise integration, and AI-driven transformation.
Certifications and Global Impact
Anup holds the following credentials and accolades:
- SAFe Certified Architect & Scrum Product Owner
- Six Sigma Green Belt
- TCS Gems Award for SOA Leadership
- Agile Operation Excellence Award at HP
With experience delivering enterprise-scale solutions across the U.S., UK, and India, Anup has led diverse cross-functional teams in complex transformation initiatives.
Vision for the Future
Looking ahead, Anup envisions a future shaped by agentic AI, mobile-first design, and autonomous digital ecosystems. His goal is to engineer platforms that adapt in real time to customer behavior, predicting needs, automating resolutions, and blending digital with physical commerce seamlessly.
