Digital Marketing

8 Ways That You Can Use Google Trends to Make Better SEO Decisions

In the world of digital marketing, search engine optimization (SEO) is king. And in the world of SEO, Google is king. But how can you ensure that your website is optimized for Google? Enter Google Trends. This powerful tool can help you make better SEO decisions by providing insights into what people are searching for online. Here are 8 ways that you can use Google Trends to improve your SEO strategy.

  1. Identify trending keywords

Google Trends allows you to see what people are searching for in real-time. This means that you can identify trending keywords and topics and adjust your content strategy accordingly. As Sydney SEO experts would advise, incorporating relevant keywords into your website and content can boost your visibility on search engine results pages (SERPs) and attract more organic traffic.

  1. Compare keyword popularity

Google Trends also lets you compare the popularity of different keywords over time. This can help you make informed decisions about which keywords to target in your SEO strategy. For example, if you’re deciding between two keywords, you can use Google Trends to see which one has consistently been more popular over time and adjust your strategy accordingly.

  1. Analyze geographic search trends

Google Trends also allows you to see the geographic distribution of search trends. This can be useful for businesses that operate in specific regions or countries. By understanding what people are searching for in specific locations, you can tailor your content and SEO strategy to better serve those audiences.

  1. Monitor competitor activity

Google Trends can also help you monitor your competitors’ SEO activity. By entering your competitors’ names into Google Trends, you can see how their search volume compares to your own. This can help you identify opportunities to improve your own SEO strategy and stay ahead of the competition.

  1. Identify seasonal trends

Seasonal trends can have a significant impact on search volume. By using Google Trends to identify seasonal trends, you can adjust your SEO strategy accordingly. For example, if you run a retail business, you may want to focus on holiday-themed content and promotions during the peak holiday shopping season.

  1. Analyze long-term trends

Long-term trends can also provide valuable insights into how to adjust your SEO strategy over time. By analyzing long-term trends in your industry or niche, you can identify patterns and adjust your strategy accordingly. For example, if you notice a steady decline in search volume for a particular keyword, it may be time to shift your focus to other keywords.

  1. Identify related topics and queries

Google Trends can also help you identify related topics and queries that are relevant to your business or industry. By exploring related topics and queries, you can identify new opportunities for content creation and SEO optimization.

  1. Plan content strategy

Finally, Google Trends can be a valuable tool for planning your content strategy. By identifying trending topics and queries, you can create content that is timely and relevant to your audience. You can also use Google Trends to identify gaps in your existing content and create new content that fills those gaps.


In conclusion, Google Trends is a powerful tool that can help you make better SEO decisions. By identifying trending keywords, analyzing geographic search trends, monitoring competitor activity, and more, you can optimize your SEO strategy and attract more organic traffic to your website. So, the next time you’re planning your SEO strategy, be sure to incorporate Google Trends into your toolkit.

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