Digital Marketing

3 Predictions about Instagram Reels You Must Look Out for in 2021


Instagram is constantly evolving over the years since its inception and the greatest development of this social media site was the launch of IG Reels. It took the social networking world by storm. It is a fast-to create video format somewhat, identical to TikTok, and gaining traction among businesses and brands. However, Instagram Reels has a long way to go to become more popular among businesses in the days to come. 

When it comes to Reels, it has many aspects to it such as monetization benefits for creators, shoppable videos, and more. 

According to an article published on Huffpost, there are numerous benefits of promoting your business through Instagram. Studies indicate that approx 30 percent of the American population are using Instagram and the platform’s engagement rate for every post is increasing by 53 percent over the years. Moreover, visual content performs better on Instagram. Therefore, Instagram Reels seem promising for brands in the days to come. 

In this article, you will learn about the top three predictions about Instagram Reels in 2021. Read on to learn more.

1) Sophisticated Reels algorithm

If you have some knowledge of Instagram and have used the platform for some time, you understand that the algorithms behave in strange ways. Things are often unexplained as far as the algorithms are concerned. Now, with the popularity of Reels, the mystery deepens and continues to perplex brands and users alike. 

You can find Instagram Reels in several places on the IG app and it contributes for the same being the key growth hack in 2021. That is because there are many ways for users to discover and interact with Instagram content. People can find your IG Reels in four ways. These include scrolling through the home feed, the all-new Reels tab in the home screen navigation, the Reels tab on every profile, and the Explore page. 

Reels have the main home on the all-new Reels tab and that too on the home-screen navigation bar. The benefit of this feature is that you can see Reels not solely from the profiles you follow, but also the popular Reels as well as trending Instagram accounts on the platform. 

The tab would delight your audience with a profound, immersive Reels viewing experience, especially when it comes to auto-play videos that have a creation entry point opening straight to the Reels camera. 

Besides, Reels show up in the IG home feed and as one scroll, Reels created by brands you follow would show up in your customized feed. Again, Reels will appear as your audience scrolls the Explore page, which is, customized depending on your activities. The activities are usually the businesses one follows, and the IG posts that you like and engage with, more than ever. 

Let us hope that Instagram gives our business more clarity as to how the Reels algorithm functions. Besides, with advanced machine learning, you can determine which kind of content your audience wants to see. If you would like to learn more about Instagram and likes, engagement, and things like that, look up sites such as

2) Instagram’s Shoppable Reels options 

Did you know that shoppable IG Reels could become the best game-changer for your business? You might be wondering how. When you can show off your products in motion and with a clickable URL that helps your customers add to their cart, there is nothing like it. And all this happens without leaving the Instagram app! 

Based on what IG’s Adam Mosseri said, shopping via Instagram Reels can become an opportunity soon, making each part of the social app shoppable. Today, you can easily shop on IGTV, and tests and trials related to shopping on Reels are on. Instagram wants to make it simpler for customers to discover products they like and at the same time, supporting their preferred creators. 

It is important to note that Reels have a dedicated Explore page, thus making it simpler for new followers to discover your products. Again, Shopping from the creators is one way IG may roll out and introduce shoppable posts any time soon. 

Did you know that shopping for creators has been already rolled out in April 2020 and lets influencers as well as creators tag products in their IG posts from the businesses they collaborate with?

3) Monetization choices for creators 

Last year, you witnessed several IG monetization options for the creators including IG Live badges and IGTV. Then, Instagram never shares ad money with the creators, at least, not recently. Then, soon after a Bloomberg report stated that IG made a whopping $20 billion from ad revenue in the year 2019, the photo-sharing social app Instagram was quick to comment.

They confirmed their stand on monetization tools for the creators, and IG declared it is trying to prototype something like an Instagram partner program. 

There are high expectations for the creators for managing to set up a revenue stream on the content of IGTV, it makes some sense that IG will try to develop their monetization choices into Reels. 

When it comes to the creators, they can use the current time to learn and experiment with Instagram Reels and figure out which content types resonate best with their followers. In case, IG comes up with monetization features in the current year, you already have an engaged and reliable audience for your business. When the monetization feature comes up, businesses will try to make the most out of that opportunity. 


Though this is not a comprehensive list of predictions, there are more to expect from the popular image-sharing social app Instagram. Keep these in mind and see what the future holds for your brand when it comes to marketing your products through Instagram Reels. IG Reels have a long journey ahead to become as popular as TikTok. Then, Instagram is constantly evolving and coming up with new features and benefits and therefore, brands, big and small can expect a lot from this social media app. There are endless possibilities for brands as well as creators when it comes to Instagram Reels. Businesses can reap the maximum benefits out of Reels in the days to come. 

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