Digital Marketing

5 Tips to create quality Instagram Content to Engage Followers


Instagram is one of the most influential social media platforms for our generation. For someone who is looking to make their mark as an influencer; it is very important to have a striking presence on instagram so that the audience knows that you are a force to be reckoned with. They need to feel a connection towards your mindset and at the same time find your content appealing. 

There are many things that influence the type of content you make and help you engage a large number of followers. This article talks about the 5 main tips to keep in mind when you are looking to create quality instagram content to make sure that you can engage followers. Read on to know how exactly you can make your mark on the online platform?

5 tips to create quality instagram content to engage followers:

Establish the best performing content for your particular brand

It is very important to make sure that you put all the efforts humanly possible to make sure that your visuals ace the instagram game. You need to make sure to pick those particular images that add value to your visual presence and are in accordance with your mood board. It is very important to make sure that all of your images are helping you bring your brand utility to the forefront with their content. 

It always helps to have a signature pattern of narration that runs through all of your pictures so that with time, it can be established as your brands signature online. To make sure that you can connect well with your audience, make it a point to share the core values and beliefs that your company follows. This helps your followers connect with your brand and not just the product that you are promoting. 

Feature your product in different perspectives, at a hint of creativity so that your feed can entertain people and keep them interested. Another very important point that any instagram page should follow is to make sure that all of the pictures that you post are original and not taken from google or shutterbug as that will hamper the authenticity of your page. You can also use the stories and IGTV features to your advantage, it helps enhance the visual sharing experience. 

Command attention with a big themed idea

When you are using instagram as a platform, it is to persuade your audience into performing some action and increase engagement. You can use a base theme and bind a number of different images on your profile together. This helps your page look aesthetically pleasing and becomes a must visit for your audience. 

You can work on having a consistent theme or a colour scheme that is associated with your brand colour. You need to be careful and make sure that the central idea of all the images remains the same and promotes one single theme or idea. This helps you gradually build your brand’s image for your audience. 

Once your audience is committed to your ideas, they will be loyal to your brand and this will indirectly help your brand grow even in the real world. They will be loyal to your brands and will always choose you when given options. 

Make the most of hashtags and learn how to use them to the fullest

Hashtag is one of the most important features of instagram. It helps you tag your pictures on this platform and also adds them into the pool of pictures online that already exist under the given tag. 

This helps you reach people who are not a part of your followers and distribute the image amongst different user bases. This is one of the easiest and most efficient ways to use instagram to your businesses advantage and also make a worthwhile engagement with your target audience. 

Research also states that the particular pictures that have more hashtags have garnered more likes. The best way to go about this is to look for popular hashtags that go well with the product that you are trying to promote and make sure that they can be used consistently. 

Apart from this, it is also advised to have some unique hashtags for your brand and promote them under every post. Also ask your audience or influencers who are promoting your brand to use your brands hash tags as well. 

Run promotional campaigns and contests from time to time

This is one of the most efficient ways to reach a larger audience. Ask your followers to share images and hashtags promoting your brands as a part of a contest so that their followers can also be aware about your brand and help you earn an audience in the process. 

This also helps you to increase engagement with your audience and they feel connected to your brand. If you use quality images and use your hashtags continuously, you can increase your engagement, gain more comments on your posts and reach a larger audience. Every brand needs to realize that using popular hashtags gets your brand noticed. 

Maintain a schedule for posting and be diligent with the frequency

It is important for any brand to make sure that they are consistent with their work so that peoples interest in their brand and instagram page remains intact. You need to figure out the right time for posting based on when your audience is the most active so that it doesn’t go unnoticed. 

Have you content scheduled for a particular time period so that your audience is not disappointed when they are looking forward to a post from you. 

All of these pointers are the key to making your presence felt on social media. If you want to increase your brand value, you need to be playing the social media game well. After all, it is where everyone trends and engages the most. 

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