Fintech News

10 Fintech Startups to Watch in USA 2017

The United States of America has many Fintech Startups springing up annually, adding good value and making innovative difference in the American financial market. If you are in any financial institution, there is no doubt you should pay attention to the Fintech industry. Besides offering innovative ideas and new technology for the banking sector, it’s also estimated by Statista that banks will spend approximately $19.9 billion on new technologies in 2017 in North America.

The following are 10 Fintech startups to Watch in the USA in 2017:


Recently, has restructured its invoicing service website to allow greater ease of use. Customers can now access more amounts of data and reports, upload company logos and design their own invoices. also offers a free invoicing service with numerous templates for business owners to use.

The firm publishes daily content on its blog and outside sources. In the first nine months, had more than 78,000 users.

  • SoFi

SoFi gives people an opportunity to refinance various debts including personal and student loans, MBA loans and mortgages. It also offers opportunities for investors.

In January this year, SoFi   had approximately $7 billion in outstanding loan volume. In May 2016, the firm got a triple-A rating from Moody’s Investors Service.

  • Planwise

Planwise was launched to assist people to gain skills and confidence necessary in financial planning. Customers are guided by a user-friendly software program as they asses their financial situation, determine monetary goals, and decide plans-of-action to achieve these goals.

The company provides consumers with various tools to help them with  the financial milestone from managing personal loans and buying a car to picking the right mortgage. The company has also PlanwiseConnect, a house buying affordability browser that integrates with all property websites in the USA.

  • LendUp

LendUp offers affordable payday loans and helps people avoid debts. Their interest is as low as 29 percent and their loans have clear terms.  The LendUp Ladder programs help borrowers who have made consistent payments to get better rates and longer terms on future loans.

  • Nok Nok Labs

Nok Nok Labs has developed inventive authentication technology for e-commerce customers. The firm has gathered a skilled web security team who strive to offer superior customer service.

  • Trulioo

Trulioo developed GlobalGateway, an identity verification service used with compliance systems all over the world to assist payment and financial services providers comply with international Anti-Money Laundering (AML).

  • Plaid

Plaid has technology that allows Automated Clearing House verification to be completed in seconds. It, therefore, helps to access and organize banking data into comprehensive statements.

  • Wealthfront

Weathfront is an investment management system that is fully-automated. It has the most advanced software that can reduce tax liabilities and vary according to economic conditions through a program of rebalancing investment portfolios.

  • Giftly

Giftly provides the most flexible way to give gift cards. One can opt to send a card by text, U.S mail, or email; recipients can transfer the funds to a PayPal or a credit card. They can also relate with the sender to appreciate or to share they bought with the card.

  • FinCon

Do you like attending fintech conferences? If yes, subscribe to FinCon. The firm brings together many fintech companies for one of the best networking conferences.  FinCon provides a forum in which startups meet and share. You can check the upcoming conferences that will be held later this year.

Small business owners should also keep a close eye on the Fintech industry. Fintech startups provide innovative solutions to problems facing small businesses. If you need low-cost solutions to your business finance and accounting needs, from investing to payroll and invoicing, the Fintech sector is an amazing space.

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