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Writing Content from A Search Engine’s Perspective – A Checklist

Recent stats show that the number of active websites on the web is well above 2 billion. All these websites are competing against each other to earn the top spot on SERPs (Search Engine Result Pages) against relevant keywords. Since thousands of websites are working on a single niche, the competition becomes even tougher. Moreover, you won’t see average netizens going beyond a few top positions on the first SERP against a particular search query. Hence, websites need to come up with content that not only addresses the requirements of the target audience but ticks search engine boxes as well. 

Having said that, it is also worth mentioning that in the modern era, SEO and content marketing work in tandem with each other. Both rely heavily on each other to take a website to the top of search engine rankings. If there is a compromise on any of the aforementioned practices, the chances of a website getting the top spot on search engines get pretty limited. Hence, digital marketers and website content writers must ensure quality content according to the search engine’s perspective. Otherwise, it will be ignored even if it is highly valuable for the target audience. This article will discuss a checklist of all the necessary elements to ensure while writing website content.

Further details are given below:

Come Up with a Click-Worthy Title

The first thing you need to do to ensure that search engines pay attention to the content you have posted on a web page is to create a click-worthy title. The page title serves as the most important signal to search engines when it comes to rankings. Titles help search engines understand the intent and relevancy of a page’s content. 

Hence, you must ensure a click-worthy title that features highly competitive and high-volume keywords. However, overstuffing the title with keywords is not the right approach. Just implement a balanced approach while doing so.

Strategic Use of Keywords

This point of checklist is pretty relevant to the one discussed above. Overstuffing keywords is never the right approach, whether it is a title or the page’s content. Gone are the days when websites used to acquire top spots on SERPs by loading content with all types of keywords. Now, search engines have become pretty sensitive regarding this matter. 

They want meaningful use of keywords in the content that ensures easily readable and understandable content. Moreover, overstuffing keywords will also confuse search engine crawlers regarding the relevancy of the page’s content. Hence, strategic use of keywords is a must.

Ensure Quality Content

It goes without saying that search engines have become pretty sensitive about the user experience. Content is one of the essential elements that help any website offer optimum UX (user experience). Therefore, a website must ensure impeccable content to earn the top spot on SERPs. Overlooking the importance of quality content means limiting the chances of higher rankings yourself. 

When it comes to quality content, it should tick the E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) box. Moreover, the content should be free of grammar, punctuation, and spelling mistakes. Lastly, the content should be unique. Digital marketers can take the help of advanced tools like a grammar checker and plagiarism checker to ensure quality content. 

Divide Content into Substantial Headings and Subheadings

While search engines prefer ranking pages with longer content, you can’t add long blocks of text without any division. It will annoy search engines and irritate readers who visit a page to read the content. According to the search engine’s perspective, the best way to make your content easily readable and perfect is by categorizing its sections in multiple headings and subheadings.

Doing so will not only make your content easily readable but also increase the chances of random sections of your content appearing on the top of SERPs as snippets. It is observed that most users prefer visiting the web page that shows its content as a snippet on the top of SERPs.

Optimize Meta Data

In addition to writing quality content, you also need to make sure that the metadata of the web page featuring the content is substantially optimized to signal search engines for top rankings. Failure to optimize metadata, including Meta Tags and Descriptions, can seriously affect the ability of any page to rank at the top of search engines.

Make sure you have shaped Meta Tags well to let search engines know what your page is about. Additionally, ensure the Meta description perfectly describes the content of your page briefly. Search engines will consider your Meta description to rank your page, while users will consider it to visit the page. This practice will help you grab the attention of users and search engines alike. Moreover, the chances of your website getting higher rankings will become significantly higher.  

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