More than 5.16 billion people worldwide use the internet.
It has changed the world in various ways, and one of those is how businesses operate. Some are run entirely online, while many still rely on brick-and-mortar stores. For all businesses, however, a strong online presence is vital.
Your website is where many of your customers will find information about your business, and the more people that see your site, the more paying customer’s you’ll have. Increasing domain authority will bring more people to your site – but how can you do this?
Read on as we discuss 6 strategies and explain how to improve domain authority so that your site ranks better with search engines.
1. Choose a Suitable Domain Name
One of the first things you need to do when developing a website is to determine the domain name of your site. It should be relevant to your business and easy for people to remember. This will make it easier for people to find your site, or to get back to it after leaving.
You can start off with a better website domain authority by purchasing one that already exists rather than creating a new one. If you already have one, it can be a good idea to renew it for at least 3-5 years. This will stop it from expiring too quickly.
2. Internal Linking
A lot of businesses focus on external links to improve their website authority, but internal links are often neglected even though they can be just as important. Good internal linking will make it easier for visitors to find the information they’re looking for. It will also keep people on your site for longer, increasing their engagement with your brand.
People will view the content on your site naturally, and this is a great way to get more organic traffic to older posts on your site. On top of this, internal links make it easier for search engine bots to crawl your site.
3. Backlink Building
Building backlinks isn’t easy, and it can take a long time. With that in mind, it can generate great results, making it worth the effort. Something many people do is use sites that promise high numbers of backlinks, but these are generally low-quality links, so you may want to avoid these.
You want to get backlinks from sites that already have good domain authority. Quality backlinks will quickly improve your authority. Some things you can do to help generate backlinks are:
- Guest posts
- Sharing your work on social media
- Uploading an e-book to a document-sharing site
- Add pictures to an online gallery that others can use
- Commenting on others’ blogs
There are various authority checkers online. You can perform a domain authority check at any time so that you can track how well your strategy is working.
4. On-Page SEO
On-page SEO is one of the most important elements of improving your domain authority. Not only will it help establish your brand as an authority in your industry, but it can have a huge impact on your search engine ranking. There are various things you can do to improve your on-page SEO.
The content on your site is crucial. Aim to make it unique, accurate, and helpful, and share it where you can (e.g., email newsletters and social media pages).
Make sure you use keywords in blogs to help them rank higher. Just ensure you avoid keyword stuffing as this can hurt your search engine ranking. Try to maintain a keyword density of about 0.5-1.5%.
Picture optimization is also helpful. Images with a smaller file size will help with your website speed, and ALT tags are good for both search engines and accessibility.
Some other things you can focus on are:
- Metadata
- Headings & subheadings
- Permalink structure
- Simple, clear URLs
- Mobile responsiveness
All of this can be quite difficult, especially if you don’t have much SEO experience. Hiring an enterprise SEO management company is the best way to ensure your site is properly optimized.
5. Improve Technical SEO
Improving your website’s technical SEO generally has the same overall goal as improving the on-page SEO, and can be just as important. This is something you should focus on from the start.
Some key parameters are:
- Ensuring your site is registered with Google Search Console and Bing Webmaster tools
- Utilize HTTPS to show that your site is secure
- Create a well-structured XML sitemap (and submit it to Google)
If you get it right when first building your site, you won’t have to make changes further down the line.
6. Make Your Site Mobile Friendly
A mobile-responsive site is very likely to have a higher website ranking than one that’s only optimized for desktops. As of March 2023, 58.43% of all website traffic comes from mobile devices, and this number increases every year.
You can use a theme that already supports mobile responsiveness to make things easier. There are also plugins that can help you achieve this.
Consider image and font sizes to make sure they’re also suitable. If someone has difficulty using your site on their smartphone or tablet, they’ll quickly head to a competitor’s site.
Increasing Domain Authority
Your website is one of the most important business tools you have. It will have a huge impact on how your audience sees your brand and the number of paying customers you get. By increasing domain authority, you’ll be able to rank higher on search engine results pages, massively increasing how much organic traffic your site gets.
For more business articles, check out some of our other blog posts.
