Digital Marketing

Why Is TikTok A Craze Among Teenagers?

TikTok is the most downloaded app today, with more than a billion active users. It is available in 75+languages.  The success of TikTok is due to its short duration format, which is attractive to both content creators and viewers. One can easily download the app and make a video in under 60 seconds.

For creators, it becomes easy to churn out a huge number of contents that can be both funny and educational.  For an audience with less attention span, this is the perfect viewing option as they can view any video between work or even when on the move. The purpose of writing this article is pure informational and we do not recommend buying fake accounts.

Creating video content on TikTok does not require any special skills or technical expertise. The app has special effect filters and background music options that can be used for any content. One can easily create and upload a video and see the number of viewers and likes happening. If things do not move fast enough, one can buy TikTok likes from service providers and create a popular opinion on the platform.

Related article: Instagram vs. TikTok – Which Influencer Platform is Best

Safety features

Tiktok is open to all users above the age of 13 years. This is the reason for the high popularity among teenagers who look for fun videos. Downloading the TikTok app and creating a personal account is easy and allows one to make and watch the videos posted by others. Though there is liberty in publishing any content, TikTok has specific terms and conditions that make it safe for users. Also, it is important for parental control on how teenagers and youths use this app judiciously. To ensure that the user identity is protected, one needs to give a valid email id, phone number, and date of birth for creating accounts. One can also sign up with an existing social media account such as Facebook, Twitter, or Instagram.  A good feature of this app is that it gives alerts to users who are on the app for more than two hours continuously. This signal is for the well-being of the user. The app also tailors your requirement and recommends contents accordingly. 

Craze among Teenagers

Youths and teenagers love this app for its short video format and some great filters, background lip-sync, and music support.  This makes their content exciting and famous in the community. Users can share TikTok videos on other social media platforms for more audience views and likes.

Parental concern

Protecting children from predators and strangers is a concern for every parent.  Entertainment is fine for teenagers and youths, but safety factors are equally important.

If teenagers are creating videos and uploading them, it is open for all, and everyone on the platform can access them. If the content is inappropriate, this could lead to a loss of reputation once the video is shared or gets viral. Content creators should initially take digital experts such as SocialWick to help them post quality videos and target the appropriate audience. 

Related article: TikTok Influencer Tips


TikTok takes feedback regularly on how to improve the protection features for its younger members especially. They have a password-enabled digital well-being feature that alerts users if they are addicted to the app. Also, there is a filter option that allows one to remove inappropriate content.

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