We all know that there are several eCommerce platforms out there that you can utilize to set up your online store. However, investing in PrestaShop eCommerce development will stand your eCommerce out from the crowd of other webshops.
Launched in 2007, PrestaShop is an eCommerce platform that uses the self-hosted or open source option. Open source is the way to go if you want your website to have a unique feel.
With its headquarters in France, PrestaShop is currently used by 300,000 shops worldwide and is available in 60 different languages. It includes some of the most famous brands across the globe. McDonald’s France and Decathlon are a few known names that use PrestaShop.
Quick Facts about PrestaShop
- Established in France on 21 July 2008
- Powers over 250,000 eCommerce websites worldwide in approximately 60 different languages.
- PrestaShop now has up to 9 percent of the market for open-source eCommerce platforms.
- About 0.5 percent of all websites are PrestaShop websites.
Here are a few reasons to choose PrestaShop for your eCommerce business:
● Easy To Use
PrestaShop is an easy-to-use program that has a user-friendly interface. This makes it easy for people to use it without any problems. When you hire a PrestaShop developer, you are getting someone who knows how to use this program well and can help your business grow. eCommerce is a rapidly growing field, and PrestaShop is a reliable choice.
If you know about hosting a website, you can easily download and upload it to your server. After that, the PrestaShop installer can help you with the installation process.
● SEO friendly
SEO is vital for businesses that market things online. PrestaShop makes it effortless to design SEO-friendly web pages.
PrestaShop allows you to change the title, meta description, and other things that help your web page rank higher on search engines.
It helps you rank higher in search engines to drive more traffic to your store organically.
● Responsive to Mobiles or Mobile-friendly
As we all know, if you have been working on the internet space for some time or already own a fully-functional website, Mobile Optimization is an essential feature that must not be lacking in any of today’s websites’ features.
PrestaShop is a mobile-friendly eCommerce platform that makes it easy for customers to buy things from your website using their phone, tablet, or computer.
The default template for this platform is designed to work well on any device. The user interface will be the same across all devices.
● Cost-Free Solution
PrestaShop is free to install the essential features for your store. If you want to add more features to your store, you must buy add-ons from the PrestaShop marketplace. There are many modules available there that will help you grow your business.
You don’t need to perform additional tasks to start development. The users don’t have to spend a dime if they want to use the platform for their online retail stores. You may, however, be required to spend money on these aspects:
- Installation of a paid PrestaShop module
- Paid training courses
- Getting a custom module or theme
- Installation of a paid theme, etc.
● Customizing store
When compared to other eCommerce platforms, PrestaShop is the easiest to customize. PrestaShop users can avail customization including invoice generation, product uploading, sales statistics visualization, etc.
Customizing your PrestaShop-based eCommerce store requires some technical know-how; however, it is not distressful. One can hire a PrestaShop development company to customize your eCommerce store according to your preference.
● Effective tools to manage your online products
PrestaShop lets you manage your online products better. You can control how your products are listed and organized. This way, you can make it easier for customers to find what they’re looking for on your site.
Once you install the product management module, you can announce your offerings under the “Discounted products” and “Products with no shipping cost” in PrestaShop.
● Product creation
PrestaShop comes with a built-in area where you can add products for sale. You can manage your inventory and set restocking alerts whenever a product is about to go out of stock.
Apart from this, you can also enter information about how long the product will be available.
● Payment Processing
PrestaShop eCommerce development integrates with a variety of payment processing solutions and gateways.
Customers can also obtain a summary of their entire transactions before they even proceed to formalize their carts.
You can find the right payment solution for your business among the many available options. Whether you’re looking for a simple way to accept credit card payments or a more sophisticated solution, PrestaShop has you covered.
● Security
eCommerce operators understand that security is one of the most pressing issues.
As an eCommerce seller, investing in a site security protocol that will protect your customers’ personal and financial information is essential. However, if you don’t have the necessary funds, PrestaShop eCommerce development comes with modules that will enable you to eliminate cyber threats.
Your customers can shop on your website without any uncertainty. When you switch to the latest PrestaShop upgrade, you can rest assured that your website is secure and that your customers’ information is safe.
Final words
PrestaShop is an open-source eCommerce platform ideal for small to medium-sized businesses. It offers a wide range of features, including SEO tools, a customizable checkout process, and the ability to sell digital products.
Additionally, PrestaShop is an affordable option for businesses just beginning to set foot in eCommerce.
If you’re looking for an eCommerce platform that provides loads of features and customization options, PrestaShop should be at the top of your list.
Thanks for reading 🙂
