In today’s highly competitive business world, a growing number of eCommerce software vendors are looking to get an edge over their competitors and find new ways to serve their clients better. With the rise of technologies, the eCommerce market has many possibilities and advantages for software companies.
To be successful on the market and propose their solutions to a significant number of e-merchants, software providers have to develop the API integration between their systems and various shopping platforms.
APIs are enhancing the capabilities of various eCommerce applications and software by connecting them with each other.
ERP, shipping management, warehouse management, pricing software, and other eCommerce solutions need shopping platform integration to transfer info to and from those platforms. A smoothly developed API connection allows them to access valuable e-stores’ data and provide their clients with more powerful functionality.
In this article, we’re going to take a more in-depth look at the importance of API integration with shopping platforms. We will offer you some guidance on how to promptly perform multiple integrations while saving your money and reducing your TCO.
What is the Shopping Platform API Integration Development?
Due to the growth of the eCommerce industry over the past few decades, a growing number of businesses are trying not just to keep pace with the competitors but also to gain more сlients and expand their brand awareness in new verticals and markets.
The eCommerce software providers that want to expand their existing customer base need to develop the API integration with as many shopping platforms as possible. The connection with multiple platforms like Magento, Shopify, WooCommerce, PrestaShop, etc., allows working with the e-merchants who base their online stores on them.
Moreover, to carry out the essential functions, eCommerce software requires access and processing of the data on product quantities, customer data, order details, and other actionable info stored on different eCommerce platforms.
This is where the shopping platform API integration process comes into place.
API integration with shopping platforms means the process of developing the connection between various eCommerce software systems and shopping carts like Magento, BigCommerce, Shopify, etc.
API integration allows software vendors to transfer the data, interact with more customers, develop new services and features, etc.
The quality of eCommerce software often depends on its level and quality of integration with shopping cart solutions.
The eCommerce API integration can help your business to better coordinate, automate, manage and streamline your operations. Regarding the benefits of a shopping cart integration, we can mention extensibility, increased security, synchronization, and scalability.
What Software Providers Need to Develop Connections with Shopping Platforms?
Here are some type of software providers that could benefit from an API integration development with shopping platforms:
- Mobile Commerce APP Development
- Order and Inventory Management
- Repricing and Price Optimization
- Dropshipping Automation
- Product Information Management
- Marketing Automation
- Warehouse Management
- Multi-Channel Commerce
- Point of Sale
- Product Catalog
- Shipping Management
- Social Commerce
All of the software solutions above cannot perform their functions without the data from their clients’ online stores.
For example, order and inventory management systems need to have access to the databases of their clients’ e-stores to get data on products, categories, customers, orders, etc. Retrieving, synchronizing, and using this info is impossible without smoothly developed shopping platform integration.
eCommerce shipping management software need the data on orders, products, and customers to provide the functionality related to the automation of the delivery processes, creating shipments, and generating shipping labels.
The data connected to the e-stores’ clients, subscribers, orders, abandoned carts is highly important for marketing automation solutions. Without access to it, such systems cannot send emails featuring new products, discounts, special offers; alert end customers automatically when their order statuses change; send automatic emails to recover lost eCommerce sales, etc.
As you can notice, regardless of your type of business, you can certainly make the most out of secure API integration with the leading shopping platforms presented on the market.
How to Develop API Integration with Multiple Shopping Platforms Easily?
While getting a strong connection to multiple shopping platforms is a very good investment for all eCommerce software providers, this is easier said than done. The reason for that is that manual integrations are extremely time-consuming and require a lot of your developers’ time and effort. To top it all, after the integration is set up, you also need to hire a tech specialist or a team of developers to maintain the connection, fix bugs, and improve the connection.
A better alternative to manually establishing a connection to Magento, Shopify, ZenCart, and other platforms, is to use a modern shopping platform integration tool, such as API2Cart. It offers a unified API for the development of instant and reliable integration with over 40 shopping platforms and popular marketplaces.
API2Cart enables you to use 100+ API methods to easily and quickly manage data from your clients’ stores. You will be able to work with product info, customer data, shipping details, prices, orders, taxes, etc.
API2Cart has a monthly uptime of over 99.99% and already has proceeded over 2.3 billion API requests. It is trusted by Trustpilot, Capterra, SaaSHub, and Crozdesk.
API2Cart offers detailed API Documentation, SDK for the most popular platforms, full technical support, and a 30 day free trial period of the usage of service. If you want to try all the capabilities of API2Cart, all you need to do is register a free trial account.
The development of API integration with shopping platforms is unavoidable for all eCommerce software vendors who work with e-merchants. It allows access to all the needed data from e-merchants stores and processes it for performing the main functionality.
However, the implementation of multiple integrations is technically a complex process that is associated with further upgrading and maintenance.
The easiest way to develop API integration with shopping platforms is to use a third-party solution like API2Cart. It will help you save your time and money significantly and connect with dozens of shopping platforms at once.