Digital Marketing

What Are The Best Practices for Native Advertising?


Native advertising is undoubtedly fast rising to popularity, therefore you mustn’t learn just how to do it, but how to do it properly.

The essence of this article is to expose you to those essential practices that work best for professional native advertising.

The benefits of native advertising cannot be overemphasized, as it is an effective way to capture and build relevance for your brand. 

The goal of native advertising is to promote the advertiser’s products or services, and this can be achieved when certain guidelines and principles are followed properly.

The key principle for success in native advertising is to fit your contents seamlessly in the environment where it appears, without disrupting the user experience, and adding value to it 

Some of the native advertising best practices are;

1) Understanding your consumers

The last thing you would want as an advertiser is for your ad to be the one pointless piece amongst a handful of others that are useful and engaging for the viewer or audience. 

So, the first step to be taken, as with any targeted marketing campaign, is to understand your audience. 

Learning more about their needs and interests allows you to create contents that they would consider relevant, captivating and useful. 

Asking and answering questions like; Who are you trying to reach? What problems are your viewers trying to solve or what exactly are they looking for? Would help you develop interesting and eye-catching contents.

2) Putting users intent into consideration

This is another crucial factor to put into consideration when creating or developing native ads. 

Your native ads need to provide your consumer’s intent and not disrupt the user’s experience. 

By using ‘intent’ we mean whatever is their intention for search and the results they expect to see. Your native ad content should match your viewer’s intent.

3) The target for content

It is very beneficial if your ad is in front of the right eyes because when your ad is not in front of the right eyes, it will always be ineffective and irrelevant no matter how compelling it is. 

You have to ensure that the content you are presenting to your viewers is in line with the type of contents in its environment.

4) Create compelling contents

Always remember to focus on compelling creativity when developing native ads. 

Your creativity should be attractive and matchable to the style of the contents that surrounds it.

5) Experiment to see what works best

Try using A/B testing and other types of testing to determine which versions of your ads perform very well. 

Don’t be afraid to make experiments and make adjustments as needed to improve the value of your results.

6) Draw inspiration from other channels:

You can draw inspiration from other channels by viewing their ads, that way you can see certain messages and creative performances that you can integrate into your native advertising. 

By doing this, you will also promote more consistent messaging across channels and be able to understand the perfect and ideal place for native advertising on your priority list.


You must know your market and how to target them. When you plan out your content strategy in advance, you are sure to create ads that are mind-blowing and eye-catching to capture the eyes and interest of your audience.

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