The health and wellness sector is booming, accounting for more than 5% of global economic output, or over $1.5 trillion. As longevity only increases, more people than ever are focused on maintaining good health for all of their many days. “Wellness” encompasses health, fitness, nutrition, appearance, sleep, and mindfulness, and consumers are continuing to gain interest in each.
As general health and wellness become more of a priority worldwide, several important trends are emerging in terms of consumer preferences:
- Natural/Clean products are gaining attention and are preferred by many consumers
- Customers want personalized recommendations to be provided by companies
- eCommerce is the widely preferred method of purchase
- Social media influencers are wielding greater influence than ever before
- Products still make up 70% of wellness purchases, with services making up the other 30%
- Brand extensions into new product lines are being welcomed by consumers
With such high-interest levels coupled with open-mindedness, already-established “clean” brands have the green light to expand into new products and markets. For companies who embraced natural health and wellness solutions early on, and who have comfortably transitioned into an eCommerce model, the sky’s the limit for their future growth. The marketplace is also making room for newcomers who have identified underserved areas still in need of an overhaul.
Here are some of the most disruptive health and wellness companies in the online space:
Genexa
Genexa is tackling one element of health that many of us overlook – the quality of our over-the-counter medicines. Founded in 2016, they’re on a mission to provide effective OTC medications free from propylene glycol, artificial dyes, synthetic binders, and talc as well as potential allergens such as gluten and lactose, which are in many formulas but don’t make it to the labels.
With pain relievers, antacids, cold & cough, allergy, sleep aids, antihistamines, laxatives, probiotics, and more, you can safely rebuild your medicine cabinet thanks to Genexa. Their entire line of products is organic, non-GMO, sustainable, gluten-free, vegan, and bio-based.
In addition to their online store, you can find Genexa products in Costco, CVS, Rite Aid, Target, and Walmart. With only the ingredients you need, and none of the ones you don’t, Genexa is changing medicine for the better.
Melaleuca
Melaleuca: The Wellness Company was founded in 1985 by Frank VanderSloot, and the initial product line was based around the Australian “tea tree” melaleuca oil. Melaleuca still prioritizes natural ingredients and has committed to never using caustic chemical compounds like Ammonia, Formaldehyde, Phthalates, Abrasives, Phosphates, Parabens, and Quaternary Disinfectants. Since its founding, they have grown into a $2 billion/year company.
When you visit the site, you’ll find that Melaleuca products are broken into the categories of Home, Cleaning & Laundry; Supplements and Foods; Personal Care and Beauty; and Essential Oils. There are now almost 400 products available to be ordered directly from Melaleuca, almost all priced at or below competitors’ prices. In an effort to protect the environment and create savings for Members, Melaleuca super-concentrates many formulas for at-home dilution, minimizing packaging and shipping.
One element that sets Melaleuca apart is its legacy of charity work. The Melaleuca Foundation was founded in 2001 specifically to help the families of 9/11 victims and has only grown with time, donating millions of dollars, truckloads of products, and sending volunteers to help victims of natural disasters. They also sponsor an orphanage in Ecuador. Melaleuca has been honored with dozens of awards for its generous charitable giving.
Alyfe WellBeing Strategies
25 years ago, Alyfe WellBeing came to be when Kay Lakhi had a vision for providing health and wellness solutions to treat and prevent chronic diseases. The company name is meant to signify the transformation that comes from searching for the “y” in “life.” Alyfe’s philosophy is to take a deeper, personalized approach to pursuing well-being in all its forms, merging good health and overall happiness.
Alyfe achieves high levels of engagement from its clients by truly personalizing its programs. The Alyfe platform provides a different experience for each individual based on their well-being objectives and health risks, providing highly specific resources that include onsite and vendor-partner activities.
No matter what your health and wellness goal is – weight loss, better sleep, stress management, etc. – Alyfe provides all of the tools and support that you need to reach and maintain optimal health for all of your days.
When shopping for natural health and wellness products and services, the options are only increasing with time. Companies realize that embracing natural solutions that enhance lifestyles is appealing to consumers, and they’re tailoring their product lines to fit with current trends. Luckily, this has also proven to be better for our bodies and better for the environment. As you transition into the world of natural health and wellness products and services, these three companies are a great place to start your journey.
