The rise of word-of-mouth based marketing is apparent as more brands are keen on finding solutions that empower their real product fans, who are the most organic marketers. WOM Protocol, a Web3 martech solution that gives creators, brands, publishers and social networks a way to monetize word-of-mouth recommendations, announced the release of a dedicated BULLZ video Telegram bot.
The Telegram bot is specifically targeting Web3 projects that want to grow a vibrant community, empowering their early fans to instantly upload supportive recommendation videos. The bot can be integrated in any Telegram group and allows additionally the direct sharing of uploaded videos through a link including a content preview. Melanie Mohr, Founder & CEO of WOM Protocol explains: “This bot is a real word-of-mouth booster! Telegram is such an important platform for the Web3 space and one of the best places to share a heartfelt recommendation. Besides the fun of supporting a project with a good promotional video, the creator can earn rewards.”
The BULLZ video Telegram bot ads to the ecosystem of martech tools that WOM Protocol has already launched. It is part of the BULLZ app with integrated “promote to earn” incentive system for video creators and “rate to earn” for the content consuming audience. The BULLZ app has already onboarded thousands of users and influencers with over 24 million reach since the end of last year, which made some creators call it the “TikTok of Crypto”. While creators earn with their videos, viewers can do the same by rating the content, to ensure that only authentic recommendations with a certain quality are eligible to earn.
Web3 marketeers can access and utilize the user-generated-content from both, the BULLZ Telegram bot and the app through the WOM campaign manager. Diverse web tools enable video creation and the showcasing of content even on the projects website as a method for social proof.
Since the beginning of this year WOM Protocol has seen an increasing interest from projects in the Web3 space. Jigstack, play-to-earn crypto game SolChicks, NFT sports collection MetaLeague, blockchain gaming Moonray and many more brands have launched campaigns with WOM Protocol to enable their communities to monetize user-generated content (UGC).”
Robert Weir, Chief Operating Officer of Jigstack mentions: “With Jigstack we are developing a suite of productive flagship DeFi products that empower users to easily get involved within the DeFi ecosystem. We are always focused on providing value to our community. Therefore, it is great to work with a protocol like WOM that supports us in driving user-generated-content from our community forward, as they are the most authentic and trusted marketeers for us!”
Melanie Mohr, Founder & CEO of WOM Protocol explains: “Creators should have the freedom to create-to-earn, or rather “promote-to-earn”, as this is when brands and projects are willing to pay into the system to empower their communities for spreading the word about them. We are seeing this shift from traditional content marketing towards community based marketing. WOM Protocol is the perfect opportunity for projects to tap into genuine word of mouth – the most valuable form of marketing – and we are focused on providing solutions for integrating the protocol in any website, app or social media platform.”
About the WOM Protocol
WOM (word-of-mouth) Protocol is a blockchain-based protocol that gives brands, content creators, publishers, and social networks a way to monetize word-of-mouth recommendations on any website, app or platform. WOM is backed by dozens of seasoned investors from around the globe. For more info about WOM: https://womprotocol.io
BULLZ is a dedicated app for discovering authentic blockchain and crypto-related recommendations. Users can find trending projects, discuss them together with other crypto enthusiasts and experts and can get rewarded for sharing their own videos about the projects and companies they love. With the “promote to earn” model, users are rewarded with WOM Tokens for their authentic recommendations directly within the app. For more information about BULLZ: https://bullz.com