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Thomas J Powell- 17 Essential Elements of a Successful Business Plan

Thomas J Powell

Any successful business plan must include seventeen essential elements:

1. A clear and concise executive summary:

This is a brief overview of your business plan, and it should include your company’s mission statement, key objectives, and a summary of your financial projections says Thomas J Powell.

2. A market analysis:

This section should describe the target market for your product or service, as well as your competition.

3. Your company’s organizational structure:

This part of the plan will outline your company’s hierarchy, from the top down.

4. Your products and/or services:

Here, you will need to provide a detailed description of what you are selling, and how it benefits your customers.

5. Your marketing and sales strategy:

In this section, you will need to describe how you plan on reaching your target market and making sales.

6. Your financial projections:

This is arguably the most important part of your business plan, as it will show investors whether or not your business is feasible.

7. Your funding requirements:

If you are seeking investment, you will need to state how much money you need and what you plan on using it for says Thomas J Powell.

8. Your exit strategy:

Investors will want to know when they can expect to see a return on their investment, so be sure to include a timeline for profitability.

9. A detailed business description:

This section should provide more information about your company, including its history, any awards or accolades it has received, and any press coverage it has gotten.

10. Your management team:

Be sure to introduce your key personnel and their experience in this section.

11. Your company’s legal structure:

This part of the plan will outline how your company is organized, from a legal standpoint.

12. Your risk factors:

Be honest about any potential risks or challenges your company may face, and how you plan on overcoming them explains Thomas J Powell.

13. Your insurance needs:

This section should detail the type and amount of insurance coverage your company requires.

14. Your intellectual property:

If your company has any patents, trademarks, or copyrights, be sure to include them here.

15. Your permits and licenses:

Any businesses that are regulated by government agencies will need to obtain the appropriate permits and licenses.

16. Your real estate needs:

If your business requires any specific type of office or retail space, be sure to describe it here.

17. An appendix:

This is where you can include any additional information, such as resumes, marketing materials, or financial statements.

Thomas J Powell says a well-crafted business plan is essential for any business, whether it’s a startup or an established company. By including all seventeen of these elements, you can be sure that your business plan will be comprehensive and complete, giving you the best chance for success.


1. What is the purpose of a business plan?

A business plan is a document that outlines the goals and objectives of a business, and the strategies and action plans for achieving them. It also serves as a tool for attracting investment and partners.

2. How long should a business plan be?

There is no set length for a business plan, but it should be long enough to cover all of the essential elements (listed above). A good rule of thumb is to aim for about 30 pages.

3. Do I need to hire a professional to help me write my business plan?

You don’t necessarily need to hire a professional, but it can be helpful to have someone with experience on your team explains Thomas J Powell. A professional can help you fine-tune your ideas and give you feedback on your plan.

4. How often should I update my business plan?

You should update your business plan as your business grows and changes. At a minimum, you should review and revise it annually.


A business plan is an important document for any business. It should outline the goals and objectives of the business, and the strategies and action plans for achieving them. It also serves as a tool for attracting investment and partners. Be sure to include all seventeen of the essential elements listed above to ensure that your business plan is comprehensive and complete. Also, be sure to proofread your plan carefully to avoid any mistakes.


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