Digital Marketing

This Is How Technology Is Improving VOD Streaming

VOD Streaming

Video is indisputably a vital ingredient of the entertainment business. It is a type of material that the user can access in almost any format. As a result, this digital age has witnessed a spike in the prominence of video broadcasting as a mode of content dissemination. 

Video streaming is now more widely available to many people globally thanks to increased data speeds, wider bandwidths, and VPNs. For example, by owning VPN, netizens can stream Discovery plus in NZ or enjoy content on Netflix while in China.

Videos represent 85% of all online data traffic. Videos streamed digitally transmit approximately 2.8 exabytes of bytes per second. This proliferation has been propelled mainly by the advent of VOD services such as Netflix, audiovisual communication platforms like Zoom, social media sites such as TikTok, and live streaming, to cite just some.

So, what are the technological advancements that make your streaming experience worthwhile? Read On! And discover the most significant advances in video streaming tech and how they potentially enrich the streaming adventure.

Technological breakthroughs which make streaming worthwhile

1) High Resolution

Artificial intelligence has influenced video streaming, which is altering multiple industries. Through examining various shots, AI models potentially understand how to transform low-resolution pictures into high-resolution images. For example, the system known as “Super-Resolution” generates a high-resolution image out of a low-resolution one.

Super-Resolution falls within the category of generative algorithms that are designed to generate valuable learning. The network can employ a low-resolution visual and extrapolate the data to create a visual of high quality. 

In addition, AI models’ retraining essentially facilitates the functionality to upscale an image whenever a new image is given on a substantial quantity of visual information.

The same idea applied to videos with a few minor adjustments. Even while the new higher frame in videos is created by combining the previous high-resolution frame with the last low-resolution frame, the basic idea is the same.

With the assistance of such an innovation, it is possible to stream videos at 480p while permitting them to be accessed, for instance, in 1080p upon the user’s device.

The recent breakthroughs in detail learning and the scalability of powerful computational resources on user machines have made such technology possible. In a scientific study, TecoGAN produced high-resolution outputs which strikingly mimic the visuals visible in actuality. It is possible to reduce 30% bandwidth usage by employing this approach, which optimizes user experience holistically.

2) Peer-to-Peer Streaming

The client-server paradigm is used for video streaming. The data is disseminated through edge sites classified as CDN, which store the server’s content in their cache. The client devices, such as desktops, televisions, and tablet phones, retrieve the media from all these CDNs to stream your video. However, there are a few constraints surrounding CDN-based streaming video, as mentioned beneath.

1) Using a CDN to stream content is costly.

2) An upsurge of watchers causes a significant amount of latency

3) Streaming media to remote places is inadequate in CDN coverage

The above issues make it challenging for a streaming video provider to scale its offering and maintain a pleasant customer experience adequately. Integrating a P2P with a CDN streaming, commonly referred to as a hybrid CDN, may alleviate each obstacle.

By sending files from adjacent peers that operate as a CDN natively and moving the perimeter nearer to the user, installing a peer-to-peer barrier above a conventional CDN minimizes the pressure upon the primary CDN. 

The customer experience enhances as a result of minimal re-buffering since the video is retrieved from a neighboring peer instead of from a distance CDN, plus expenditures will now be 40% cheaper due to the lower strain on CDN.

3) Multi CDN

As demonstrated, the material is delivered to user devices via CDNs, that temporarily store the server’s content. A CDN requires data facilities dispersed throughout many geographies to distribute content. 

This alludes to the “Points of Presence” (POP). The optimal solution would be to possess quite as many POPs as conceivable. Nevertheless, not every CDN does have an international reach that is analogous. For instance, some of China’s most popular CDNs do not have a POP.

Every CDN generally exhibits unpredictable and time-varying effectiveness. In addition, Murphy’s law states that a CDN potentially incurs a disruption at any time. Possessing simultaneous access to a few CDNs might be the optimal solution to mitigate these dangers. 

You may accomplish this by negotiating deals with various CDNs one at a period or by engaging a Multi-CDN vendor who might manage everything for you.

You can reap perks that improve your overall user experience by hosting your streaming video platform on a Multi-CDN.

1) By transitioning to a reliable CDN, you may prevent unexpected service disruptions.

2) Retrieving material from the finest CDN available at the moment, simultaneously leveraging “Real User Monitoring” (RUM) parameters to optimize “Quality of Service.

3) Mid-stream swapping might contribute to cutting CDN expenditures.


The customer experience would be degraded by a 25–30 slight delay while streaming a sporting event live online. This is a consequence of the way that video streaming software is established. HTTP-based casting is the most prevalent method of streaming videos. The method operates as follows

1) To compress the video, it is converted using an encoder called h264.

2) The video is then modified into a streamable version, like “MPEG-DASH or HLS.”

3) Presently, CDN is employed to redistribute the user’s content.

4) The video player queues very few video fragments before it starts playing.

The video player can retrieve the video portions in order when delivering it via MPEG-DASH or HLS.

Respectively HLS and MPEG-DASH accept the mp4(fmp4) style segment that CMAF offers. Furthermore, it is competent in performing chunked transmission encoding. This suggests that instead of waiting for the entire video clip to broadcast, the encoder will send it instantaneously.

The segment is further split into smaller fragments that are transmitted when and where they are encoded. The CDN subsequently passes these chunks onto the encoder in any configuration. The video player controls the chunk arrangement and streaming of the video segment. Also, check out Top Streaming Platforms.

5) Per Title Encoding

To put it plainly, it’s a technique of encoding efficiency that modifies every video’s bitrate pyramid depending on how intricate the video is. The prime goal is to select a bitrate that enables the codec only enough space to enclose the data necessary to provide a seamless viewing experience, but not more. 

Another approach to look at it is that only the content that users will genuinely find relevant remains in the streamlined, responsive package. It is devoid of anything that is undetectable to human sight.

The “ideal” bitrate fluctuates for every type of content. For example, sporting or fight scenes frequently necessitate a higher bitrate to hold the information since there is more motion and less recurrence, rendering every stage increasingly complicated. It also provides fewer opportunities for compression algorithms to prevent degrading the apparent quality of the content.

Conversely, documentaries typically contain significantly less mobility in any given scene, allowing a potential codec avenue to condense the provided information more accurately without compromising detection accuracy.

You might minimize the bitrate and maintain your content’s relative value at an extremely high level by considering these parameters and modifying the encoding profile accordingly. You require a high-quality metric to evaluate bitrates against to figure out which option is optimal for every distinct piece of content. 

Multiple encodings with various bitrate ratios are typically required to obtain this data. Each encoding should be combined with a distinct content type.

You can design your customized bitrate cascade to encode every content file independently. This strategy is effective. It will lead to a boost in experience quality and almost always yield less bandwidth usage. Most digital content providers, including those that offer VoD and OTT platforms, prioritize this inherently.

Per-Title encoding was satisfactorily amplified by Netflix in 2015 while minimizing costs tied to the additional analysis step. They enhanced user experience as a result. In addition, they significantly decreased bandwidth consumption.


We have observed a wide range of approaches that can help with scaling, customer experience, and lag minimization for video streaming. In addition, video bandwidth consumption will soar with the advent of 5g and the growth of esports. So, it’s essential to employ the most current innovations to maintain abreast with it and sustain this boom. You can learn more about the future of the video streaming industry.

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