All posts tagged "publishing insights"
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236Digital MarketingWhy Fintech Leaders Share Industry Trends and Data
The chief product officer of a cross-border payments company sits in a quarterly board meeting. The board wants to know why two...
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245Digital Marketing
Why Publishing Fintech Insights Builds Long-Term Brand Authority
An investor reviewing fintech deal flow in early 2026 searches LinkedIn for “embedded lending infrastructure.” Two companies appear in the results. The...
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287Digital Marketing
How Publishing Expert Opinions Positions Fintech Companies as Innovators
Two payments companies launch in the same year, targeting the same market: cross-border B2B transactions for mid-sized importers. Company A ships a...
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170Digital Marketing
Why Fintech Companies Publish Market Research and Data
A compliance officer at a European bank receives a vendor shortlist for a new transaction monitoring system. Five providers made the cut....
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211Digital Marketing
How Fintech Leaders Use Publishing to Build Authority
A payments startup founder spends her Saturday morning writing a breakdown of cross-border settlement costs. She includes figures from a public central...
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110Digital Marketing
The Importance of Publishing Industry Insights for Fintech Companies
When Plaid published its annual “Fintech Effect” report, it did not include a single mention of Plaid’s product. The report surveyed thousands...
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120Digital Marketing
How Publishing Articles Builds Credibility for Fintech Startups
The first article a fintech startup publishes generates almost nothing measurable. A few hundred page views. Perhaps a dozen LinkedIn shares. No...
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125Digital Marketing
Why Fintech Leaders Publish Industry Insights
Jamie Dimon publishes a 60-page annual letter to JPMorgan shareholders that takes weeks to prepare. The letter is not required by regulation...
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108Digital Marketing
How Fintech Brands Build Credibility Through Publishing
Monzo published its first annual transparency report in 2018, when it had fewer than one million customers. The report disclosed fraud rates,...
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77Digital Marketing
How Fintech Leaders Share Industry Expertise
Patrick Collison, Stripe’s co-founder, wrote a blog post in 2012 about the economic history of the printing press. It had nothing to...
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75Digital Marketing
The Role of Publishing in Fintech Brand Building
Wise changed its name from TransferWise in February 2021 and went public four months later at a $11 billion valuation. The name...
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87Digital Marketing
Why Publishing Articles Supports Fintech Growth
Checkout.com was processing $2 billion in annual payment volume when it started publishing detailed analyses of payment acceptance rates across different European...
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77Digital Marketing
Why Fintech Companies Publish Industry Analysis
Every January, a16z publishes its annual fintech “State of the Market” report. The 2024 edition ran to 80 pages, covered 14 market...
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88Digital Marketing
Why Publishing Insights Builds Fintech Authority
Robinhood published its first “Markets in Motion” report in Q2 2023, breaking down how its 23 million funded accounts were allocating across...
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113Digital Marketing
Why Fintech Companies Invest in Industry Publishing
Modern Treasury, a payment operations platform founded in 2018, made a bet in its first year that most fintech startups would consider...
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95Digital Marketing
How Fintech Leaders Share Innovation Insights
In 2019, Tobi Lütke, the CEO of Shopify, published a blog post arguing that the future of commerce was not about choosing...
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129Digital Marketing
How Fintech Companies Gain Visibility Through Publishing
In 2019, Transferwise (now Wise) bought a full-page advertisement in the Financial Times. Instead of a brand message, the ad contained a...
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118Fintech Startups
The Role of Industry Publications in Fintech Growth
In 2007, a small publication called American Banker ran a feature story about a San Francisco startup called Lending Club that was...
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93Fintech Startups
Why Fintech Leaders Share Industry Insights
In March 2019, Adyen’s co-founder Pieter van der Does made an unusual decision for a company that had just posted record revenue...
