Fintech startups that publish thought leadership content generate 67% more leads per month than those that do not, according to a 2024...
Fintech companies that received consistent media coverage grew their brand awareness 3.2 times faster than those relying solely on paid advertising, according...
Brand credibility takes an average of 18-24 months to establish in B2B fintech, according to a 2024 McKinsey survey of 500 financial...
Brand authority — the perception that a company is a knowledgeable and trustworthy leader in its category — takes fintech startups an...
Content marketing drove 41% of marketing-qualified leads for B2B fintech companies in 2024, more than any other channel, according to Demand Gen...
Brand awareness among fintech companies that publish regularly is 2.4 times higher than among non-publishing competitors in the same product category, according...
Fintech brands with strong thought leadership programmes scored 41% higher on brand strength indices than competitors without active programmes, according to Kantar’s...
Fintech companies operating across multiple markets now allocate an average of 18% of their marketing budgets to global visibility campaigns, up from...
Brand credibility is the single most important non-product factor in fintech customer acquisition. According to McKinsey’s 2024 consumer trust study, 71% of...
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...