All posts tagged "fintech branding"
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3Digital MarketingWhy Thought Leadership Is Essential for Fintech Startups
Fintech startups that publish thought leadership content generate 67% more leads per month than those that do not, according to a 2024...
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3Digital Marketing
The Role of Media Coverage in Fintech Brand Growth
Fintech companies that received consistent media coverage grew their brand awareness 3.2 times faster than those relying solely on paid advertising, according...
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2Digital Marketing
How Fintech Brands Build Credibility Through Publishing
Brand credibility takes an average of 18-24 months to establish in B2B fintech, according to a 2024 McKinsey survey of 500 financial...
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2Digital Marketing
How Fintech Startups Strengthen Brand Authority
Brand authority — the perception that a company is a knowledgeable and trustworthy leader in its category — takes fintech startups an...
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2Digital Marketing
Why Fintech Marketing Is Driven by Content
Content marketing drove 41% of marketing-qualified leads for B2B fintech companies in 2024, more than any other channel, according to Demand Gen...
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2Digital Marketing
The Role of Publishing in Fintech Brand Building
Brand awareness among fintech companies that publish regularly is 2.4 times higher than among non-publishing competitors in the same product category, according...
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4Digital Marketing
How Thought Leadership Strengthens Fintech Brands
Fintech brands with strong thought leadership programmes scored 41% higher on brand strength indices than competitors without active programmes, according to Kantar’s...
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2Digital Marketing
How Fintech Brands Build Global Visibility
Fintech companies operating across multiple markets now allocate an average of 18% of their marketing budgets to global visibility campaigns, up from...
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2Fintech Startups
Why Fintech Startups Focus on Brand Credibility
Brand credibility is the single most important non-product factor in fintech customer acquisition. According to McKinsey’s 2024 consumer trust study, 71% of...
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11Digital Marketing
Why 72% of Fintech Startups Invest in Content Marketing to Build Credibility
A 2024 Content Marketing Institute report found that 72% of fintech startups now allocate budget to content marketing as a primary credibility-building...
