Your phone buzzes—again. Another health guru says carbs are evil, your smartwatch scolds you for sitting too long, and you’re still unsure if oat milk is friend or foe. In a world that preaches self-care while breeding stress, staying well has somehow become one more chore to add to the list. Between calorie-counting apps, step-tracking charts, and clashing advice, it’s no wonder millions feel paralyzed by the noise.
A Quiet Rebellion Begins
Enter Simple Life, a minimalist wellness app that feels less like a to-do list and more like a deep breath. Founded in 2019 and backed by the Palta group (alongside notable names like Flo and Prisma Labs), this UK- and Cyprus-based startup is quietly reshaping how people approach health. No diets. No calorie math. Just gentle, science-backed coaching designed to help people find calm clarity amid chaos.
Behind the scenes is a powerhouse team of 155+ employees and 20+ health professionals, led by Chief Nutrition Officer and Registered Dietitian Ro Huntriss. Their mission is simple: to empower users to lose weight and improve their well-being through personalized habit-building, rather than restriction or judgment.
The ‘Sanity Stack’: Features That Actually Work
The secret weapon? Avo™, a 24/7 AI coach. Avo checks in daily, offers mealtime insights, suggests fasting schedules, and even responds to voice, text, or images. Snap a photo of your lunch, and Avo instantly replies with a nutrition score, recipe ideas, or encouragement.
Unlike overwhelming dashboards or punishing reminders, Simple Life’s interface is clean and intuitive. Nutrition Scores help users understand their meals without shame spirals. Trackers for hydration, activity, weight, and fasting work quietly in the background, syncing into a cohesive health plan that adjusts in real-time.
The app also delivers educational articles, mindset tips, and recipes straight to the Home and Coach tabs. Everything feels gentle, steady, and human, even when powered by AI.
Microboundaries = Macro Impact
Each small action becomes a form of self-care: choosing a protein-rich lunch, skipping the midnight snack, drinking another glass of water. Simple Life turns these micro-moments into boundaries that support your mental and physical space.
This isn’t just about weight loss: it’s about digital mental hygiene. With over 17 million downloads and more than 13 million pounds lost globally, users report not just physical changes but emotional relief.
Image Courtesy of Simple Life App
Glow From the Inside Out
Simple Life doesn’t promise flat abs in 30 days. Instead, it helps users focus inward, leading to better sleep, clearer thinking, and more energy. Its flexible approach, whether you try intermittent fasting or practice mindful eating, lets you choose your pace. No guilt. No lectures. Just steady progress.
The app’s anti-diet philosophy has earned it a 4.7-star rating in the App Store and 4.6 stars on Google Play. It’s also gaining recognition in academic circles, with partnerships at Oxford, UCL, and UIC, as well as recent awards for digital health achievements.
A Call for Digital Minimalism
In a culture of constant alerts and quick fixes, Simple Life offers something rare: quiet. Its science-led, habit-first design gently supports users in building sustainable change without pressure or perfectionism.
So, maybe it’s time to stop chasing perfection and start building peace. Try one day with Simple Life: one swipe, one meal, one moment of clarity at a time.
