Digital Marketing

Six Things TikTokers Need to Know About Gaining Followers

Gaining a substantial following on TikTok is not always an easy task. However, there are some tips and tricks that can increase your following. This article will look at six things you need to know to get more followers today.

#1: Know your audience

Know who you are creating for. What does your audience want to see? Understanding who you are creating for allows you to tailor your content. Do your viewers want to laugh, or do they want a better understanding of investing? Finding your niche might seem limiting, but it is actually a great tool to help you grow. Using a TikTok business account allows you to access analytics, which can be a powerful indicator of who your followers are. It can also allow you to see which content is most popular, so you know what to create more of! Another effective strategy is to use your Instagram and Facebook pages to poll your followers and find out who they are and what kind of content they want to see.

#2: Use hashtags

Using hashtags wisely can help attract new followers. Try to use a combination of general hashtags, branded and business-specific hashtags, and trending hashtags.  Be creative. This is a simple way to show up in more searches and gain more visibility, leading to more followers and likes. Knowing your target audience will help you decide which hashtags are going to draw in the most viewers who will want to engage with your content. Another strategy that can be helpful is to combine popular and niche hashtags. Popular hashtags expose you to a vast audience and niche ones help you to avoid the tough competition.

#3: Use a TikTok growth tool

It can be very difficult to grow a following if you don’t initially have followers to view and like your content. This is where TikTok growth tools come into play. When using tools like Celebian TikTok followers increase drastically. This gets your posts more exposure, leading to more followers. It can be a great way to get started and build momentum, allowing you to gain targeted followers who will happily engage with your posts over time.

#4: Post at the right times

The timing of posts can have a huge impact on the number of views they receive. A google search can help you get a rough idea of the best times to post in general but tailoring your timing to your specific targeted audience will be even more effective. To determine this, refer back to #1: know your audience. What time zones are they located in? When are they awake? When are they online? Using TikTok analytics can be a helpful way to determine this. Trial and error can also be a very effective way to learn the best times to post. It may take a little time, but it will be worth the effort when you see your following increase.

#5: Engage with your audience

Be sure to engage with your viewers. There are many ways to do this, such as responding to their comments on your posts, and liking and commenting on their content. Challenges are a fun way to engage and get in on the popular trends that will bring you more followers. There are many to choose from so spend some time researching. As always, keep your target audience in mind when choosing challenges to participate in. You don’t just want to get seen; you want to be seen by viewers who will follow and continue to engage with your content.

#6: Know your competition and turn them allies

Check out the other TikTokers who are appealing to your target audience. What are they doing successfully that you can replicate? What can you do to differentiate yourself from them? You may even find ways to collaborate with them, using their success to fuel your own. Reach out to content creators you admire and suggest collaboration. This is a great way to bring you both more followers.

Final Thoughts

Setting yourself apart on TikTok can be a challenge, but by knowing the right tips and tricks for success, you can see a real increase in your follower count and the number of people watching your videos. The six strategies discussed above will help you gain more followers so you can continue creating and growing. Good luck!

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