Material safety concerns pertaining to infant or children’s toys made from metals or plastics as well as the increasing trend of developing long lasting children’s toys using sustainable materials are two of the most salient drivers for the growth within the global wooden toys market. Designers and developers functional within the kid’s toys industry are developing and manufacturing new ranges of aesthetically pleasant, ecologically responsible, and fun to play with wooden toys. This trend is bolstering the demand within the global wooden toys market. Furthermore, some other major and prominent driving factors affecting the demand within the global wooden toys market include increasing urbanization, increase in the global population of children, increasing awareness pertaining to longer life and environmental friendly nature of wooden toys, and growing disposable income amongst the global population.
The high cost associated with the products in the global wooden toys market restricts the industry’s growth. This trend is coupled with another major barrier for the growth of the global wooden toys market, which is the increasing popularity of low cost toys made up from cheap thermoplastic materials. However, there are severe concerns pertaining to the quality of these cheaply sourced thermoplastic materials. Consumers are opting for the products in the global wooden toys market significantly in the past few years owing to the concerns pertaining to health issues that may arise after prolonged exposure to harmful chemicals in the thermoplastics.
The leading and major manufacturers and players functional within the global wooden toys market include Le Toy Van, Inc., GENI, Wood Trick, GokiGollnest&kiesel GmbH & Co. KG, HABA USA, Wooden Story, Vilac, Dusyma, Aero Motion, Inc., Classic World, Hape, Legler, YunheKidmerry Toys Co., Ltd., Plan Toys, Janod, Melissa & Doug, and Joguines GRAPAT, among others. Product innovation is one of the leading strategies employed by the manufacturers and players operating in the global wooden toys market. This trend has become more prominent within the last few years owing to the increasing panoply of children’s toys made from various thermoplastic materials. The manufacturers and players in the global wooden toys market also employ acquisitions and geographical expansions as supplementary strategies to enjoy a larger share in the industry.