The importance of an intersection between art and technology has never been more evident than in the recent boom in non-fungible tokens, or NFTs. A recent partnership between digital asset experts GDA Group and Nightshift, an artist management firm and creative agency, is set to open an innovative marketplace for curated digital art, collectibles, and experiences.
As leaders in the blockchain community, Gord and the GDA team will guarantee the successful execution of this project from a technical perspective. GDA Group is one of the most recognized blockchain firms in North America with experience in business development, as well as digital asset offerings, asset management, and capital markets.
On the other hand, Nightshift is a multi-disciplinary creative agency dedicated to this intersection of art and technology. It has worked with global brands as well as commercially successful artists and its incursion into NFTs and digital collectibles is part of a history of creative collaborations.
RARE.Store will be a joint venture between both companies that promises “to drive mainstream adoption of digital assets,” according to GDA CEO Michael Gord. The marketplace will focus on curating NFT sales that will feature popular names in music, sports, arts, and entertainment.
These will be easily accessible to crypto and non-crypto enthusiasts alike since purchases will be enabled for both credit card and cryptocurrency payments. Likewise, RARE.Store will make it easy for management companies to mint and sell NFTs.
Nightshift CEO Michael Perrow sees the partnership as an opportunity to “liberate more artists and provide meaningful experiences for fans and collectors.” For many artists and musicians NFTs and RARE.Store represent a new paradigm in the music industry where they can participate directly in the value of their creations.