Prenatal vitamins are recommended during pregnancy and lactation. Prenatal vitamins contain a variety of vitamins and minerals that assist the baby in obtaining the nutrients necessary for healthy growth. Folic acid, iron, and calcium are essential minerals and vitamins for proper foetal growth and development. Currently, all obstetricians in the United States advise pregnant women to take prenatal vitamins to avoid and reduce birth defects. Prenatal vitamins can also help with a healthy delivery. Increasing pregnant women’s awareness of the benefits of prenatal vitamins is expected to boost prenatal vitamin sales, resulting in continued growth in the prenatal vitamin preparation market over the forecast period. However, factors such as declining birth rates, an increasing trend of the one-child policy, and a reduction in the number of children per family will be major challenges to the growth of the prenatal vitamin preparation market. Market Dynamics for Prenatal Vitamin Preparation
The market for prenatal vitamin preparation creates opportunities for convergence in the healthcare industry. Rising awareness among pregnant women, gynaecologists, and increasing adoption rate of prenatal products are factors contributing to the growth of the prenatal vitamin preparation market. Furthermore, economic conditions and rising disposable incomes are increasing the availability of prenatal products. However, factors such as product side effects and pregnant women who cannot tolerate multivitamins may have an impact on the growth of the prenatal vitamin preparation market.
Prenatal Vitamin Preparation Market: Overview
Factors such as rising demand for prenatal vitamins and increased awareness about the significance of prenatal vitamins are expected to drive the growth of the prenatal vitamin preparation market over the forecast period (2016-2026). Increased reimbursement for prenatal care and maternity services, as well as a lack of nutrition supply from a regular diet, are expected to boost the growth of the prenatal vitamin preparation market.
Prenatal Vitamin Preparation Market: Region-wise Outlook
The prenatal vitamin preparation market is divided into seven key regions based on region presence: North America, Latin America, Eastern Europe, Western Europe, and Asia Pacific excluding Japan, Japan, the Middle East, and Africa. Due to growing concerns about baby’s health, few consumers will spend on prenatal vitamin preparation, and few consumers may forego them in favour of focusing on improving through a notorious diet. Due to educational programmes and increased awareness of prenatal products, Asia-Pacific markets are growing at a moderate rate.
Prenatal Vitamin Preparation Market: Key Players
Abbott Laboratories, Zahler, FoodState, Inc., Contract NUTRA, Matsun Nutrition, Rainbow Light, and Mission Pharmacal Company are among the key market players in the prenatal vitamin preparation market.
The research report provides an in-depth analysis of the market and includes thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also includes projections based on an appropriate set of assumptions and methodologies. The research report categorises analysis and information into market segments, geographies, types, technology, and applications.
The report covers an exhaustive analysis on:
- Market Segments
- Market Dynamics
- Market Size
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Value Chain
Regional analysis includes
- North America (U.S., Canada)
- Latin America (Mexico. Brazil)
- Western Europe (Germany, Italy, France, U.K, Spain, Nordic countries, Belgium, Netherlands, Luxembourg)
- Eastern Europe (Poland, Russia)
- Asia Pacific (China, India, ASEAN, Australia & New Zealand)
- Japan
- Middle East and Africa (GCC, S. Africa, N. Africa)
The report is a compilation of first-hand information, qualitative and quantitative analysis by industry analysts, and input from industry experts and value chain participants. The report examines parent market trends, macroeconomic indicators, and governing factors, as well as market attractiveness by segment. The qualitative impact of various market factors on market segments and geographies is also depicted in the report.
Prenatal Vitamin Preparation Market: Segmentation
The prenatal vitamin preparation market is segmented on basis of product type, end user and regional presence:
By Product Type
- Folic Acid
- Iron
- Calcium
- Essential Fatty Acids
By Distribution Channel
- Hospital Pharmacies
- Online Pharmacies
- Supermarkets
- Drug store
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