As businesses continue searching for innovative and high-impact ways to capture audience attention, build brand authority, and establish credibility on an international scale, advertising opportunities in Times Square remain among the most prestigious and sought-after marketing investments in the modern business world. Recognizing this ever-growing global demand, PR to SKY provides ambitious brands with exclusive access to the iconic Midtown Financial (MiFi) Building billboard, offering companies an unparalleled opportunity to showcase their message in one of the most visible, densely populated, and influential advertising locations on the planet.
Situated directly in the bustling heart of Times Square, the Midtown Financial (MiFi) Building display stands prominently above the world-famous New Year’s Eve Ball Drop location, solidifying its status as one of New York City’s most iconic and instantly recognizable digital advertising screens. Every single day, hundreds of thousands of pedestrians, tourists, high-level business executives, and daily commuters pass through Times Square, while millions more encounter its iconic visual displays through global television broadcasts, viral social media content, travel blogs, and international news coverage. Consequently, having a brand showcased on the MiFi screen represents far more than standard outdoor advertising; it serves as a powerful symbol of international success, innovation, and industry leadership.
The MiFi Building’s state-of-the-art, high-definition LED screen enables brands to deliver dynamic and visually striking content through high-resolution video advertisements engineered to capture immediate attention and leave lasting impressions on a global audience. Through PR to SKY‘s signature 1-day MiFi advertising campaign package, client commercials are broadcast 200 times throughout the day, with each individual appearance lasting 15 seconds. This calculated high-frequency exposure ensures maximum audience engagement, significantly enhances brand recall, and dramatically increases the likelihood that visitors will record, photograph, and share the advertisement across their personal and professional networks.
Beyond the physical billboard placement itself, PR to SKY provides full-service professional photo and video documentation for every campaign. These high-resolution digital assets are delivered directly to clients, empowering them to repurpose the footage across various corporate marketing channels, including official websites, social media platforms, pitch decks, investor presentations, corporate reports, and future promotional campaigns. For the majority of participating businesses, the long-term marketing value derived from these high-caliber professional recordings extends far beyond the single day of the live campaign.
To further maximize brand reach, PR to SKY seamlessly integrates a comprehensive global public relations strategy into every single billboard campaign. A professionally crafted press release highlighting the brand’s Times Square MiFi feature is distributed across a vast international media network. As a direct result, participating companies gain extensive worldwide exposure through syndicated publications on over 100 premium news websites and financial outlets. This expansive media coverage frequently includes prominent platforms such as Business Insider, Benzinga, Barchart, Digital Journal, and numerous other highly regarded publications reaching millions of readers across North America, Europe, Asia, and emerging global markets.
This comprehensive media solution is particularly powerful for fast-growing startups announcing funding rounds, technology companies launching new products, industry leaders building personal brand authority, and corporations seeking to solidify their international market footprint. According to PR to SKY, clients are strongly advised to initiate campaign planning at least two to three weeks prior to their intended broadcast date. This structured preparation period ensures sufficient time for high-quality creative development, content approvals, press release refinement, and synchronized global media coordination. Through this powerful combination of high-impact outdoor visibility and multi-channel digital media syndication, PR to SKY continues to empower forward-thinking brands to transform a single day on the MiFi billboard into an enduring global marketing success story.
