As startups move from early-stage development into Series A and Series B funding rounds, building strong market visibility becomes increasingly important. At this stage, companies are not only focused on product development and revenue growth but also on establishing credibility, attracting investors, strengthening their competitive position and becoming recognized names within their industries while building lasting relationships with key audiences and stakeholders across markets.
PR to SKY offers a Strategic 45-Day PR Campaign specifically designed for Series A and Series B startups seeking to increase their visibility during important growth and funding periods. The program combines media distribution, executive positioning and high-profile outdoor advertising to create a sustained public presence rather than relying on a single announcement.
The campaign is structured around a 45-day media and visibility strategy. One of its key elements is a synchronized outdoor advertising presence across prominent locations in New York City. The program includes advertising on the Nasdaq Tower, MiFi Midtown Building and 10 NYC street monitors, allowing participating companies to present their brands across both the Manhattan skyline and high-traffic ground-level locations.
Alongside the outdoor campaign, PR to SKY provides an extended media distribution strategy. The program includes four press releases distributed throughout the campaign period, with each release reaching more than 500 media outlets. The distribution network includes prominent platforms such as Business Insider, AP News, Barchart and Benzinga, helping companies maintain consistent media visibility over an extended period.
The approach is designed to address an important challenge for scaling startups: maintaining momentum after a major funding announcement. Instead of concentrating all communications around one announcement, the campaign creates multiple opportunities for a company to communicate developments, achievements, leadership perspectives and market milestones.
Another component of the program is a dedicated CEO Vision Article. This feature is designed to highlight the founder’s perspective, expertise and vision while positioning the executive as a thought leader within the company’s industry. For growing startups, executive visibility can play an important role in strengthening relationships with investors, partners, customers and the wider technology community.
PR to SKY also incorporates competitive positioning into the campaign. Through a strategic audit, the company evaluates how a startup communicates its value compared with its closest competitors. This helps refine the company’s narrative and identify opportunities to communicate its achievements, technology and market position more effectively during a critical growth period.
The 45-day structure gives companies sufficient time to build recognition and maintain communication momentum. The campaign can also be extended for businesses that require a longer-term visibility strategy as they continue expanding.
PR to SKY has previously managed high-impact campaigns for funded startups across different stages of growth. Its portfolio includes SpotDraft following its $54 million Series B, Kredete with $2 million in Seed and $22 million in Series A funding, Theom following its $20 million Series A, Daytona after its $24 million Series A and Take2 following its $14 million Series A.
Through its combination of media relations, executive positioning and prominent outdoor advertising, PR to SKY aims to help funded startups turn important financing milestones into broader opportunities for market recognition and brand authority.
