Bitcoin and digital assets are getting more and more mainstream. More and more crypto exchanges are sponsoring sport events and clubs in order to reach a wider public. In the Netherlands this trend is clear with the recent announcement of Bitvavo as a new main sponsor of the Royal Dutch Football Association (KNVB). KNBV is the largest sports association in the Netherlands with more than 1.2 million members. Normally these kind of sponsorship deals are made with banks, lotteries, airline and insurance companies, now Bitvavo as a crypto company shines alongside the established names such as ING, KPN and the Dutch Lottery.
The Dutch National Football team is widely considered one of the best national teams in world football and widely regarded as one of the greatest national teams of all time. This sponsorship will provide Bitvavo with international exposure as millions of football fans around the world watch the European and World Championships. The collaboration between Bivavo and the KNVB will last two and a half years and will involve also a collaboration with regards to the innovation and adoption of the new technology. Will the KNVB launch it´s own fan token in the future or accept Bitcoin for the payment of tickets with the help of Bitvavo?
Bitvavo is the largest crypto exchange in the Netherlands with more than 1 million customers and has the ambition to become an important European digital asset exchange.